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Drive Research Impact with Cross-Team Collaboration

Create better relationships, workflows, and deliverables by aligning user research with functions across your organization.

This guide walks you through improving your work with product teams, account management, sales/marketing, and the C-Suite.

Think about the bigger picture

Before diving into tactical tips and advice, consider each teams’ history of working with UX—and how to leverage this to your advantage.

Inside you'll find tips for...

✔ Recognizing teams’ unique goals

Even certain roles within the same team may have varying goals. Understanding where those teammates are coming from is a great place to start.

✔ Identifying how to support

Check out individualized plans that fit best with the respective teams’ goals.

✔ Creating opportunities for collaboration

Get the inside scoop on which methods may correlate best with different departments’ needs.

✔ Establishing a shareout cadence

How often should you meet with customer support versus sales or executives—and how should you share those insights? It’s all here.

“Many of our research experts lead with one key truth: engagement requires empathy. Just like we seek a foundational understanding of our participants to build products that work for them, we must seek an understanding of our stakeholders to build processes that will provide them value.”

Karen Eisenhauer

Original Research Lead, dscout