In A Buyer's Guide to Experience Research Platforms, we walk through what capabilities to look for in an EXR tool to ensure your provider can support you throughout the entire research process.
How do I choose my participants? Can I auto-recruit? Can I run moderated and unmoderated research? What about methods like usability testing?
A great EXR provider helps you recruit the right participants for your project and can accommodate a range of research methods.
How are incentives processed? Is there video/audio transcription? What analysis capabilities do I have?
Questions like these can help you determine which tools can accelerate your reporting and allow you to spend more time telling the story behind the data.
Can stakeholders view the sessions? Can the team discuss entries within the platform?
Ask potential providers what account access is available and how insights can be shared. Allowing other colleagues to see and hear from real customers can help spread empathy across the entire org
When and how can I access support? Where is data stored? Has the tool earned any certifications?
Make sure your provider not only has your back but has your participants' backs by keeping their information secure.