How to Drive Action Before and After the Research
Research leader, Eniola Abioye, offers tactical tips for architecting a project that will drive engagement and results in the long run.
This checklist features her advice on how to maintain momentum in your research before and after your next project.
Tips for driving action with your research
You want your research to impact your company’s product and next steps...but where do you start?
This checklist offers the core questions you need to ask yourself (and your stakeholders) along with tips to ensure your shareout is aligned with the organization's goals.
Get the questions to ask along with tips to keep handy before and after the research...
✔ Before: How to establish a baseline and the intended impact
Take a step back with your product and stakeholders to determine what your research needs to accomplish.
✔ Before: How to prepare relevant questions and document everything
Learn who to get involved in the preparation, how to gather hypotheses, and how turn your objectives into baseline metrics to reference after the research.
✔ After: Tips for building empathy with stakeholders
Explore how to connect with stakeholders, treat them like users, and better ensure you’re meeting their needs and they can use your insights.
✔ After: Strategies for distributing insights
Get advice on who to invite to readouts, how to do a roadshow, and how to connect with fellow researchers (even as a team of one).
Don’t let your research sit on the shelf
The key to research impact happens in the project prep. Set yourself up for success with this checklist.