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on-demand

The AI-Powered Customer:

What Fans are Doing (and Avoiding)

Almost everyone is a fan of something—whether it’s a band, a film, or (ideally) your product. But how exactly are fans tapping into AI?

Now available on demand: Susan Kresnicka (Founder and President at KR&I) and Karis Eklund (Research Manager at KR&I) share findings from a recent Dscout study exploring how fandom and AI intersect.

Watch to hear their takeaways—and what your team should keep in mind when building new AI offerings for your customers.

What Fans are Doing (and Avoiding)

dscout logo
on-demand

The AI-Powered Customer: 

What Fans are Doing (and Avoiding)

Almost everyone is a fan of something—whether it’s a band, a film, or (ideally) your product. But how exactly are fans tapping into AI?

Now available on demand: Susan Kresnicka (Founder and President at KR&I) and Karis Eklund (Research Manager at KR&I) share findings from a recent Dscout study exploring how fandom and AI intersect.

Watch to hear their takeaways—and what your team should keep in mind when building new AI offerings for your customers.

Access the on-demand webinar!

What to expect from

on-demand session:

A deep dive into how real people are using AI in their day-to-day

Susan and Karis will walk us through what's got fans buzzing about AI and where they draw the line.

Tips for conducting rich, foundational customer research in Dscout

The duo walks us through their trusted approach to foundational research.

From recruiting the right participants, to the art of tagging, to crafting shareouts that actually make an impact.

Strategies for building fan-approved products

Almost everyone is a fan of something—including your products.

Get inspiration on where and how your fans actually want to engage with new AI features.

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You’ll hear from:

Susan Kresnicka

Founder and President

@ KR&I

Karis Eklund

Research Manager
@ KR&I

Fair and equitable pay

We’re committed to fair, equitable pay for all Dscouters. Our clear compensation framework and regular pay equity audits ensure your compensation reflects your experience and performance—not your identity.

Get feedback on demand

Through the define and design phases, continuously leverage user input to adjust and improve the product before you build.

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Access our on-demand webinar

The AI-Powered Customer: What Fans are Doing (and Avoiding)

See how people are really using AI and how you can build better tools to meet them where they are.

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