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During this session,
leaders will discuss...
Maintaining rigor without proximity
Research quality doesn't live in a single person anymore. As teams scale and insights get distributed, the craft of research has to travel with it—through systems, enablement, and the right guardrails.
We'll dig into how research leaders are staying close to quality when they can't be close to every project.
Retaining trust at the speed of AI
When insights move through systems instead of a researcher's hands, something can get lost in translation. Customer-centricity is easy to claim and hard to verify.
We'll explore what it actually looks like to track and protect research impact as it moves across an org—and how leaders know it's landing.
Building for customer centricity at scale
The best research teams aren't just answering questions—they're shaping which questions get asked. That takes more than good methods. It takes a seat at the table before the agenda is set.
We'll talk about the leadership conditions that put research upstream, not on-call.
How to amplify strategy, advocacy, and humanity in every role.
You’ll hear from:
Gordon
Ching
Webinar Host
Founder, CEO
@ Design Executive Council
Rachel
Been
SVP of Design @ Expedia Group
Alyssa
White
Head of Research @ Expedia Group
Brian
Rice
Global VP and Head of Design @ Newell Brands
Matthew
Menz
Former VP of Customer Experience
@ Amazon Web Services
Mary
Piontkowski
VP of Product Design
@ Cisco Networking
Taylor
Klassman
Director of Research @ Dscout
Brian
Rice
Global VP and Head of Design @ Newell Brands
