Live Webinar | wednesday, APRIL 29 | 11AM ET / 8AM PT

How Research Shapes Foot Locker’s Approach

to

AI-Powered Shopping

When Foot Locker set out to win with a new generation of customers, and explore how AI could reshape the shopping journey, they realized their approach to research needed to evolve.
‍
As sneaker culture shifts and shopping becomes more dynamic, the team faced a critical question: how do you identify the right opportunities and invest in the platforms that will power what’s next?
‍
To answer it, they redefined the role of research: moving beyond generating insights to helping shape direction. By building stakeholder trust and embedding research into decision-making, research became a proactive driver of strategy.
‍
Join Rosanna Volis and Kate Lackie as they share how they used Dscout to make this shift, and how that foundation is shaping their approach to AI-powered shopping and scaling research across their organization.

‍

Live Webinar | wednesday, APRIL 29 | 11AM ET / 8AM PT

How Research Shapes Foot Locker’s Approach

to

AI-Powered Shopping

When Foot Locker set out to win with a new generation of customers, and explore how AI could reshape the shopping journey, they realized their approach to research needed to evolve.
‍
As sneaker culture shifts and shopping becomes more dynamic, the team faced a critical question: how do you identify the right opportunities and invest in the platforms that will power what’s next?
‍
To answer it, they redefined the role of research: moving beyond generating insights to helping shape direction. By building stakeholder trust and embedding research into decision-making, research became a proactive driver of strategy.
‍
Join Rosanna Volis and Kate Lackie as they share how they used Dscout to make this shift, and how that foundation is shaping their approach to AI-powered shopping and scaling research across their organization.

‍

Register now!

During this session,

you'll learn how to:

Find the right participants

Reach the right audience and uncover deeper insights, including how the team engaged Gen Z shoppers and used video screeners

Make research strategic

Shift research from reactive support to a driver of strategy through shared goals, visibility, and alignment

Guide product decisions

Turn early exploration into clear product direction by informing roadmap decisions

Bring stakeholders into the work

Make research more collaborative through live observation, key moment tagging, and active stakeholder participation

You’ll hear from:

Kate

Lackie

Senior UX Researcher
@ Foot Locker

Rosanna

Volis

Director of Experience Design
@ Foot Locker

Colleen

Pate

Senior Customer & Community Marketing Manager @ Dscout

Gordon

Ching

Founder and CEO
@ Design Executive Council

Live webinar

See what’s next for research with Dscout

Can’t make it? Register and we’ll send you a copy of the recording.