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LIVE WEBINAR: March 5, 2026 / 11 AM ET, 8 AM PT

Turning Research into Results:

How Affirm Scaled a 1,500-Person Study into Ongoing Impact

Running research at scale is one thing. Turning it into decisions that teams actually act on? That’s another.

Join Mamie Dayan Vogel (Affirm) and Katie Rudnick (Dscout) for a behind-the-scenes look at a 1,500-participant study on sensitive financial behaviors, without losing the human story. You’ll see how Affirm paired quant scale with qual depth, collaborated across teams, and used Dscout AI to move faster while staying thoughtful.

Curious whether large-scale research can truly shape product and strategy? This session shows what it takes.

dscout logo
LIVE WEBINAR: March 5, 2026 / 11 AM ET, 8 AM PT

Turning Research into Results:

 How Affirm Scaled a 1,500-Person Study into Ongoing Impact

Running research at scale is one thing. Turning it into decisions that teams actually act on? That’s another.

Join Mamie Dayan Vogel (Affirm) and Katie Rudnick (Dscout) for a behind-the-scenes look at a 1,500-participant study on sensitive financial behaviors, without losing the human story. You’ll see how Affirm paired quant scale with qual depth, collaborated across teams, and used Dscout AI to move faster while staying thoughtful.

Curious whether large-scale research can truly shape product and strategy? This session shows what it takes.

Register for the live session

What to expect from

this live session:

The logistics of running a massive qual and quant study

The duo will dig into how to set up large-scale research that balances speed, sensitivity, and depth.

They’ll also share how Dscout made it possible to execute their ambitious study design.

How to align stakeholders and ultimately drive action

Learn practical ways to bring stakeholders in from the start—so your insights lead to real decisions, not just discussion or even an unused report.

Ways to strategically use AI analysis

Discover how Dscout AI can help you move through large volumes of data faster—without flattening the human story.

Learn how to use AI to surface patterns, accelerate synthesis, and create space for deeper thinking, while keeping researcher judgment at the center.

Strategies for turning one-time studies into living assets

See how Affirm continues to tap into this research to inform product decisions and drive ongoing impact.

You’ll hear from:

Mamie Dayan Vogel

Product Research UX Lead

@ Affirm

Katie Rudnick

Account Director and Lead Research Advisor

@ Dscout

Get feedback on demand

Through the define and design phases, continuously leverage user input to adjust and improve the product before you build.

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Join our live session

Turning Research into Results: How Affirm Scaled a 1,500-Person Study into Ongoing Impact

Bring your questions and leave with strategies for launching large-scale research and using it to drive impact across the organization.

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