Live Webinar | wednesday, August 19 | 12pM ET / 9AM PT

When Everyone Can Generate Insights,

What Matters Most?

AI has transformed how teams generate insights. Researchers, designers, product managers, and engineers can now summarize interviews, identify patterns, and produce findings faster than ever before.
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But as insight generation becomes easier, a new challenge emerges…determining what’s actually trustworthy.
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Join Saeideh Bakhshi (OpenAI), Beth Lingard (Lingard Strategy Studio, Ex-Meta), and Andy Warr (Dropbox) for a conversation about the future of research, the growing importance of judgment and rigor, and why researchers are shifting from insight generators to insight governors.

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Live Webinar | wednesday, August 19 | 12pM ET / 9AM PT

When Everyone Can Generate Insights,

What Matters Most?

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Register now!

During this session,

you'll learn how to:

Why the bottleneck is no longer production, it’s quality

AI has made it easy for anyone to generate insights quickly. We'll dig into what that actually means for the quality and reliability of what gets produced.

The risks and rewards when everyone can run their own research

More agency and more research are a good thing, but they also open the door to shallow, biased, or misread conclusions. We'll talk about where insights can go wrong and how to prevent potential disaster.

How the researcher's role is evolving (and how to shift mindsets)

We’ll discuss the shift from insight generator to insight governor. We'll cover what it looks like to build systems, set guardrails, and help others generate insights well, not just quickly.