Skip to content

9 Ways to Champion the ROI of Your Research

Showcasing the ROI of research to stakeholders is a challenge that almost all of us face.

Download our list of 9 Ways to Champion the ROI of Your Research to from Greg Marinelli (Executive Director of UX Research at JP Morgan Chase) and Dr. Nikki Smith (Experience Research Manager at Enterprise Mobility) to learn how to ensure your work makes a measurable impact.

Tips for demonstrating the impact of your research

Quality research requires a lot of time, resources, and money. However, quantifying its impact on the broader organization and its effect on the bottom line can be challenging to pinpoint.

In this Q&A, we break down nine ways to ensure your company understands the value of your team’s work—and gives you the tools to make a real impact.

Get expert advice on championing your research like…

✔ How to get in the heads of your stakeholders

Discover how to position your research by having the right conversations with stakeholders.

✔ The best tactics to keep your research focused on customer impact

Learn how to talk through your impact on the customer experience so stakeholders understand the implications of your research outcomes.

✔ How to ensure your insights are actionable

Uncover how to effectively present your research insights not just in numbers, but in actions that can be taken to improve the customer experience.

✔ Why you should champion both direct and indirect results

Dig into the various types of data that can get your research the recognition it deserves.

Make sure your research insights are working smarter and harder

The strongest foundation for demonstrating the value of your research begins with understanding the outcomes your stakeholders are looking for. Learn how to get started with our expert tips.