Secure the budget you need
Exploratory research is a useful tool that can bring focus to topics and problems relevant to your organization that need further investigation.
This resource will help you better define the topics you want to study, map out your process, and secure much-needed buy-in.
Inside this guide you’ll to learn how to…
✔ Identify the topic you want to study
Discover how to ask the right questions to understand what the problem/topic is and what you’re solving so that you have a clear path forward.
✔ Define specific goals
Get the tools to effectively set goals for your project. Now is the time to be particular about what you want to research.
✔ Map out your process
Uncover how to craft a study map to show stakeholders what the plan is. This is key if you want to get stakeholder buy-in.
✔ Negotiate and pivot
Dig into these tips for staying flexible and nimble. Company goals and budgets are often shifting, so be ready to make adjustments to your plan.
Learn how to advocate for an exploratory research budget
Exploratory research offers numerous benefits for stakeholders by providing valuable insights, informing decision-making, and fostering collaboration.
Get tips on how to make your case and ultimately expand your understanding of your target audience.