5 Ways KEEN Used dscout to Forecast and Develop Seasonal Apparel
Predicting the next season’s trends for your own brand’s product development takes foresight and savvy.
This asset gives an overview on how sustainable footwear company KEEN’s Director of Fan Insights, Aura Nelson, leveraged dscout to power their continuous discovery research process—resulting in revelatory insights and product opportunities.
Get a snapshot of retail use cases
It’s an ongoing challenge to accurately predict the products your
fans will love.
See how KEEN synthesized a variety of research methods with dscout the make the right calls.
Inside, you'll discover how KEEN...
✔ Rapidly recruited product fans
See how they used dscout's Express tool to get feedback from the right type of fans on a short turnaround.
✔ Investigated customer shopping habits
Explore how dscout’s diary tool allowed the team to explore pain points and needs with a variety of fans.
✔ Learned fan style preferences
See how the team benefited from in-depth studies with images and visuals, aggregating their findings into tangible insights.
✔ Aggregated vision boards
Check out examples of inspiration boards that helped KEEN understand their product direction.
"Now we have a very, very clear understanding of what's aspirational for our fans from a style perspective. We could not do that without dscout."
Aura Nelson
Director of Fan (Customer) Insights, KEEN