The Business Case for Investing in

Quality UX Research

The impact of UX research and design on business success has long been discussed, but it's time to dig into the importance of quality.

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The wrong participants, skipping steps, rushed analysis—all of these factors directly impact your bottom line. While shortcuts seem to "save money" upfront, this report highlights the greater costs of those mistakes and how you can prevent them.

The Business Case for Investing in

Quality UX Research

The impact of UX research and design on business success has long been discussed, but it's time to dig into the importance of quality.

‍

Grab your copy of the report

Time is money,

it pays to get it right the first time

See the business imperative for quality UX research

Learn how cutting research corners can directly impact your bottom line across development costs, churn, support tickets, and more.

Navigate the challenges of conducting quality research

Uncover why quality isn't the standard. Folks across research, design, and product shared their the top constraints to planning and conducting quality UXR.

Learn how and where to invest in quality

Great research doesn't happen by chance—it happens by design. See how companies like Headspace and Google DeepMind prioritize research quality.

Circulate your insights

Share those videos with your team to take action or secure buy-in for further research that supports important business outcomes.

87% of participants said that poor-quality UX research wastes time and resources on ineffective solutions.

via The People Nerds Impacts Survey

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Get the report

Avoid costly mistakes, see the value of quality UX research

Download The Business Case of Investing in Quality UX Research to see the impact of shortcuts, learn where to spend your time and money, and pave the way for success.

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