Sarah Koenig · Serial Podcast

a dscout event

People Nerds

San Francisco · May 1, 2019

Our 2019 event is now over. Sign up to get content from the event. 

Consider yourself a "People Person?" 

Join 300 of our friendly, passionate, brilliant People Nerd friends for a day of curiosity fuel. Engage with exhilarating talks, connect with inspiring peers, and head back to work thinking: "wow, do I love what I do."

Keynote Speaker

Featured Speakers

Our People Nerds lineup is filled with experts on what makes people tick, what makes a story stick, what makes technology more “human,” and what makes human insights so valuable.

Session Overviews


Starting at 9am

Join our featured speakers as they break down the beating heart of qual research. In this series of talks they’ll discuss how storytelling creates context, how empathy accelerates insight—and how, by harnessing the power of both, we arrive at product shifting, world-changing, research outcomes.


Ending at 5:30pm

Dive into cases and panels with industry leaders, and hear the methods behind their most exciting research. Leave the day filled with actionable insights, tactical opportunities, and a better understanding of the "hows" that make up groundbreaking work.

  • Sarah Koenig

    Serial Podcast

  • Lance Weiler

    Columbia University

  • Margaret Laws


  • 2019 Trends

    Martha Cotton, Fjord

  • Business Value of Design

    Mahin Samadani, McKinsey & Company

  • Becoming Strategic

    Dave Sonders, Salesforce, Kirsten Lewis, Sonos, David Keegan, acorns

    You've either heard it before, or said it before: "We need to be more strategic." But what does that mean beyond the buzzword? How can we build our teams, expand our impact, and align our organizations so that we research more deliberately? Our panelists break down some next steps.

  • Skills of a Modern Researcher

    Jen Romano-Bergstrom, Bridgewater Associates, Vanessa Whatley, Google, Aryel Cianflone, LinkedIn & Mixed Methods, Andy Warr, Uber

    10 years ago, businesses were still debating whether or not they should have a Facebook page. Now, they're managing an intricate web of digital specialties—adding data scientists, growth hackers, content marketers, and statistical UX practitioners to their research roster. We’ll explore what these new disciplines and trends mean for modern researchers—both now, and a decade from now.

  • Care & Growth Teams

    Katy Mogal, Google, Monal Chokshi, Lyft, Yasmine Khan, Even, Ben Babcock,

    Take a peek at how some of the top research teams are run and you’ll notice: most of them look nothing alike. We hear terms like “centralized” or “embedded” or “hybrid” or “democratization”—but the truth is, there isn’t a set “right or wrong” way to organize a team today. In this panel, we’ll discuss some of the approaches that work—and what we think is in store for teams of the future.

  • Meaning-full

    Susan Kresnicka, Kresnicka Research & Insights

    How KR&I uncovers the ‘Whys’ behind human behavior by exploring everyday life.

  • Teachable Moments

    Ana P Rosario, Remind

    How Remind used research to define, and redefine, the company’s approach to teacher communication.

  • Face Forward

    Randy Illum, Instagram

    How Instagram brought users into the mix to make sure their face filters are 💯.

  • Massive Multiplayer Research

    Beth Schwindt, Capital One

    How Capital One changed team culture by empowering everyone to be a researcher.  

  • Peak Experiences

    Vanessa Dillof, The North Face

    From basecamp to bedside, how The North Face pro athletes share their feedback from any context.

  • A Bright Idea

    Rachel Robinette & Defne Civelekoglu, Casper

    From sleep hacks to alpha feedback, how Casper dialed in their first digital product, Glow.

  • Tech&Us

    Emily Wurgler, dscout's The Studio

    The story behind mixed-methods research on Americans’ perceptions of technology—and what it means for the world around us.


Westfield San Francisco Centre

Join us at the beautiful Bespoke event space. It’s central, easily accessible, and close to the food, shopping, and culture that makes up the pulse of SF.

Ask Us About It

Who should attend?

Do you seek out stories, obsess over patterns, cast those patterns into insights, and believe “who people are” should drive “what people are building?”

Or maybe you’re just interested in what makes people “tick?”

Then, congrats. You’re a People Nerd: a rare brand of human that believes we can change products (and the world) by putting things in context.

Come. Make friends. Learn things. Nerd out together.

How much are tickets?

Tickets are priced at $299. Tickets are limited and registration has closed. If you'd like to receive the content created, after the event, click "stay in touch" and let us know where to send it. 

How long is the event?

People Nerds: the event is one day, only.

People Nerds: the community is forever.

But seriously: registration will start around 9:00am, talks will start around 10:00am, and end around 5:15pm on May 1st.  There’ll be plenty of time to hang out and caffeinate beforehand—and plenty of opportunities to get to know your fellow attendees after. We’ll have a more defined agenda in the coming weeks.

Give me the logistics (how to get there, when to get there, etc.)

Join us at the Bespoke Event space in the Westfield San Francisco Centre, where things’ll kick off around 9am, then head to a networking reception in the Bottoms Up Brewery at 5:15pm. We'll feature keynote speakers in the morning and have two concurrent tracks in the afternoon, where you can choose the sessions you want to attend.

How do I get to Bespoke?

Bespoke is located inside Westfield San Francisco Centre on Level Four next to Bloomingdale's

From Mission Street

From Mission Street, enter Bloomingdale's and take the elevator to either Level Four or Five, proceeding to Bespoke near the escalators. 

From Market Street (Best entrance before 10:00am) 

Enter at 835 Market Street (San Francisco State University Entrance) near Walgreens and take elevators to Level Four, crossing the Dome toward Bespoke.

I'm attending! Where should I stay?

Attendees! We recommend staying at the Hotel Zetta, Hotel Triton, or Hotel Zelos. All hotels are within a 10-minute walking distance to the Bespoke Event space.

I signed up on the interest list but didn't get a ticket. What's next?

Sorry, you can't make it IRL but if you click Stay in Touch and let us know how to reach you, we promise to send you all the content we create from the event–speaker highlights, session recaps...basically, everything worth sharing—to you and others interested starting in May.