10 Tips for Using Surveys to Improve Your Designs
If you've ever been disappointed with survey results...you're not alone. Survey success isn't fully reliant on your distribution strategy, your initial approach is just as important!
Below, we walk through how to design a survey that keeps your participants engaged the whole way through and delivers the results you need.
Before writing a dozen questions, you need to answer one.
If your survey results seem all over the place or you're not sure what next steps to take, you need to narrow in on your larger goal.
Learn what questions to ask yourself and pre-determine possible next steps before you hit launch.
Create surveys that stand out with top tips like…
✔ Quick design tips to save you time and help you avoid common pitfalls
Small tweaks like avoiding UX jargon might seem obvious but can make a world of difference in your survey design.
✔ Write questions in-between the lines
Learn how to uncover more about your user (behaviors, opinions) beyond their direct answers.
✔ Gold-standard question templates and survey examples
Get inspired with real-world survey examples and specific question templates to guide you in your design.
✔ Tried-and-true survey tool recommendations
Learn about various tool options and identify what might be a good fit for your overall team, research needs, and budget.
“People have high expectations of the information they will glean from [surveys], and they rarely live up to these expectations.”
Nikki Anderson-Stanier
Founder, User Research Academy