Empathy is a human-centered design agency that helps clients immerse themselves into the lives of their customers.

The New-Zealand-based agency uses dscout locally and to scale in-person research to the United States. 

Though the Empathy team would love to be in the field internationally all the time, dscout reduces research costs while providing candid looks into the real lives of its target audience.

Often projects start with an in-person trip to connect with some participants in person, in the environments being studied—then leverage dscout to see the longitudinal moments that happen over weeks in people’s actual, lived environments.

They’re able to triangulate these moments alongside ethnographic immersions and deep-dive conversations, while saving on the expenses of international in-person ethnography with a dscout subscription.