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Conducting Human-Centered User Research About Small Business Owners

Joannav2

“It was exciting to watch all of the participant responses appear in real-time on the dscout dashboard. We collected tons of quotes, videos, and images that we later used to engage many stakeholders across the organization. It helped us understand our users and their needs.”

– Joanna Vodopivec, Senior UX Researcher
Groupon

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