Mapping the Winter Olympic Games Experience for CBC

Irfan Pirbhai Twg

“Mobile ethnography on the dscout platform allowed for tremendous depth of understanding about our users—more than any other project that I’ve worked on. We built relationships with our participants, and got prolonged exposure into their mental models, life situations and emotional journeys.”

– Irfan Pirbhai, User Research Team Lead
TWG for the Canadian Broadcasting Corporation

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