Product test at the speed of agile development

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“In beta tests, it’s important to identify patterns. But we want to understand what’s causing those patterns, and to understand if they’re problems. Capturing those candid moments that users spend with the product allows you to determine when to take action—that’s key.”

– Claire Maiers, Principal Product Researcher
WillowTree

WillowTree integrates quick remote research through dscout as part of its agile, iterative methodology for product testing.

WillowTree is a digital product agency that helps companies build software.

WillowTree uses dscout for remote research as a tool in its Progressive Release framework for new products, including exploratory research, validation, beta testing and benchmarking.

As part of their agile development approach, WillowTree researchers often follow up Diary studies with 1:1 user interviews—using background context from the original entries to better inform direct conversations.

Learn more about their Progressive Release approach to launching software

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