8 Ways Vodafone Amplifies Research Impact with Dscout
When working in a global organization with reach, surfacing research insights is more important than ever.
In this resource, see how the Digital Experience team from Vodafone’s Consumer Product and Services division reinvented their use of insights to maximize the impact of their research.
Get your stakeholders engaged AND excited about research
See how Vodafone introduced new research methodologies, shared insights across the organization, and created a well-oiled research machine with Dscout.
Learn how Vodafone leveraged Dscout to…
✔Experiment with research methodoliges
Explore how Vodafone used Dscout to test new research methods, take on new types of projects, and engage their customers globally.
✔ Further investigate questions through unmoderated tools
See how they were able to take interview questions and scale them with surveys. Giving stakeholders the quantitative data they're looking for while ensuring consistency by using the same questions asked in moderated interviews.
✔ Earn stakeholder buy-in
Learn how they were able to bring stakeholders into the research process, add them as collaborators in the Dscout platform, and inspire them to watch sessions outside of shareouts.
✔Double-check any identified patterns
Get tips on how to use Dscout to gain confidence and test your theories with larger groups of people before making any large product changes.
“We’re quite big fans of Dscout in a way that allows us to work and engage customers at a global level from the comfort of their homes or their offices.”
Ashton Snook
Head of Product Design and UX Research, Vodafone