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Unmoderated Retail and Shopping Research: The Guide

Conducting user research in the retail space is especially complex.

How do you get the most authentic insights from your customers? What kind of methods and tools are best to use?

This guide walks you through shopping and retail research step-by-step, with several templates to assist in your next project.

Take advantage of four different templates

Each template comes with criteria, questions, and reflections to guide you through your own unmoderated research tasks.

What you'll find inside

Why retail should conduct research

Educate stakeholders on the biggest reasons unmoderated research benefits their brand.

How to benefit from remote research

Learn how remote research methods in particular can help with "in the wild" shopping experiences.

Best practices unique to the industry

Consider when and where video is most appropriate for your study.

Templates and examples

Explore the variety of ways media-rich research helps you uncover insights.

"As omnichannel shopping blurs the divide between physical and online stores, remote research also allows you to more accurately tell a variety of customer stories."

- Sam Masi
Senior Research Advisor, dscout