April 16th | 11am ET/4pm BST
How Vodafone Ties Research Initiatives to Business Goals
In this live webinar, Vodafone researchers will walk through how their work directly informs investment. Learn the team's process for regularly asking and answering, "Are we building the right thing?" and subsequently, "Are we building that thing right?" And see how they've aligned their insights to product strategy with dscout.
During the webinar, you will..
Understand the team's approach to running research at every stage to de-risk or validate decisions across the entire product development lifecycle
See what skills have moved that "impact needle" for them including, storytelling and shareout design
Hear how they've proved the need for continuous research and set up that ongoing structure
Discover how they use dscout to both pull insights and align findings to Vodafone's organizational goals
Meet our speakers
Colleen Pate
Customer and Community Marketing Manager
@ dscout
Ashton Snook
Head of Product Design & UX Research
@ Vodafone
Georgie Thompson
UX Research Lead
@ Vodafone
Nick Lockey
Lead UX Strategist
@ Vodafone
Can't attend live? No problem—register and we'll send a replay after the webinar ends!