Drive innovation in tech with powerful, human-centered insights
Free templates, guides, and tutorials to evolve your user research practice.
How Teams at Facebook and Github Scale Insights with Rolling Research
Rolling (or iterative) research is easy to implement, closely connects orgs with customers, and shapes essentials like product development & usability. Get started with “always on” qual data collection (your stakeholders will thank you for it).
Inside Research at Google's Empathy Lab, with Founder Danielle Krettek
Danielle Krettek takes us behind the scenes with her team at Google and discusses the shift from "design thinking" to "design feeling." She makes the case that research is not about providing answers but about “rewiring circuits”—and details her steps to add creative nourishment to her practice.
A Guide to More Nuanced, More Impactful Digital Product Testing
This guide details how to go beyond the limits of traditional usability tests, and see your user’s interactions with your products in-context. Use any of the three sample study templates enclosed to better understand the way your products fit, and function, within your users day-to-day.
Concept Testing: 3 Templates for Effective Unmoderated Studies
Concept testing gives your team a sense of direction, prior to the development of a prototype. Here are some approaches to running impactful concept tests—and three free study design templates you can use to get started.
SAMPLE STUDY DESIGN
Designing an Ethical + Engaging Research Experience: Advice from 250+ Participants
We asked research participants what makes a study feel valuable, equitable, and interesting to them. They gave us essential advice for our research designs, and critical insight into what we can do to make research rewarding—beyond the financial compensation.
Inventories: A Rapid Approach to Collecting Contextual Data En Masse
You've likely had a moment during the product design process where you think: "I really wish I could see..." Inventories fill in the blanks—showing you many different data points, quickly, and in-context. Here’s how to build one.