How Dscout connects experiences and insights for a transportation rentals company

Dr. Nikki Smith, Manager of Experience Research at a leading transportation rentals company, discusses how partnering with Dscout has enabled her team to uncover deeper insights, streamline analysis, and bring powerful customer and employee stories to life. She credits Dscout's ability to provide real context so she and her team can 'connect the dots' for the broader organization.

Dr. Nikki shares how Dscout transformed her team’s approach to research by providing the contextual depth and efficiency they needed. With Dscout’s powerful video and multimedia tools, her team can create compelling stories from raw customer and employee insights—bringing the experiences directly to stakeholders and saving significant time on analysis. From seamless data synthesis to tangible storytelling, Dscout’s user-focused platform has become an essential resource, enabling Dr. Nikki’s team to uncover insights and drive meaningful action at every stage. Watch the video to hear more.