Continuous discovery

and iteration

Keep a pulse on your users' changing needs. Test, learn, and improve—fast—to ensure your product stays relevant and competitive.

OPPORTUNITIES

Research.

Design.

Repeat.

Stay on top of evolving user needs

People’s behaviors, expectations, and contexts change—continuous discovery ensures you’re always in tune with what matters most to them right now.

Make informed decisions quickly

Ongoing feedback loops give teams the confidence to make product and design decisions quickly, based on evidence rather than assumptions or guesswork.

Iterate continually

By constantly testing and learning, you can shape your product over time—refining the experience and value proposition as you go, avoiding costly delays or missed opportunities.

Encourage a culture of learning and curiosity

Continuous discovery builds research muscle across teams, fostering a mindset of asking questions, challenging assumptions, and learning from real users every step of the way.

FIELD

Choose from a wide range of methods to build

your ideal study

Methods

Usability testing

Quickly validate and iterate with heat maps, task prompts, task success, session recording, automated transcripts and more.

Field studies

See how real-users behave in their natural environments–in their own homes, in a store, or anywhere they can bring their phone.

Field studies

See how real-users behave in their natural environments–in their own homes, in a store, or anywhere they can bring their phone.

Diary studies

Build multiple research activities—like product tours, customer deep dives, and reflections—into a single study across mobile and desktop.

Media-rich surveys

Go beyond standard survey questions; use card sort, open ends, video, and picture data for deeper insights—at scale.

Interviews

Schedule or upload moderated interviews, invite hidden observers, process incentives, upload stimuli, and manage NDAs all in one place.

Card sorting

Evaluate information architecture, navigation, and groupings to build intuitive structures, labels, and pathways—use open, closed, or hybrid sorting.

Unlock evaluative insights.

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We started to implement this program of continuous discovery research, where we would talk to one or two customers a week in interviews on Dscout and pay special attention to some of the releases that just happened in that week and then monitor that over time.

Brad Mattan

Senior UX Researcher @ Vivid Seats