Tranform your CPG strategy
with research you can rely on
Build a deeper connection with your consumers and provide the products they’ve been missing.
Why choose
Dscout for CPG organizations?
Gain insights that drive product innovation, enhance brand loyalty, and establish market leadership with Dscout’s advanced research tools.
Consumer-centric approach
Strengthen your understanding of consumer motivations, preferences, and purchase drivers. Use robust insights to develop products and marketing strategies that resonate with your target audience.
Product innovation
Gather feedback on product concepts, features, and packaging designs to cater your offerings to meet evolving consumer needs and expectations.
Brand perception
Monitor brand sentiment, track competitor activity, and identify emerging trends to inform branding strategies and maintain relevance in the competitive CPG landscape.
How CPG companies
utilize
Dscout’s tools
IHUT in a remote world
The store is just one small part of the story. See into people’s homes, their cabinets, the real places your products live. And see how they use them in real-life moments.
Market expansion
Personal care brands leverage Dscout to assess market opportunities, consumer preferences, and distribution channels to inform expansion strategies into new markets or product categories.
Promotional campaign optimization
Household goods manufacturers gather feedback on advertising concepts, messaging, and promotional offers to optimize marketing campaigns and maximize ROI.
Consumer behavior insights
Pet care companies track pet owner behaviors, purchasing habits, and preferences through diary studies and in-the-moment feedback to tailor product offerings and marketing messages.
