Competitive and
market research
See what your competitors are doing, stay on top of industry trends, and uncover what your users really want. Find the gaps—and fill them first.
Opportunities
Insights that edge
out
the competition
Uncover market gaps and opportunities
By understanding competitor strengths, weaknesses, and positioning, you can identify unmet needs and differentiate your product.
Make important strategic decisions and trade-offs
Market insights help prioritize the right features, go-to-market strategies, and pricing models—ensuring your decisions are grounded in external reality, not just internal opinions.
Anticipate trends and threats
Staying aware of evolving competitors and changing user expectations allows you to be proactive, not reactive, in your strategy.
Confirm product-market fit
By testing ideas with your target audience, you ensure your solution actually solves a real problem for real people—improving the chances of adoption and success.
FIELD
Choose from a wide range of methods to build
your ideal study
Methods
Our research really impacted our go-to-market strategy and marketing language. And we’ve used so many of the keywords from the word cloud in our language, whether that’s the website, or our pitch decks… This research helped us identify and sketch out a broader product portfolio strategy.
Addie Gundry and Brittany Hizer
Co-founders @ Pluie