Discovery
research
Uncover unmet needs, pain points, and opportunities before you build to ensure you’re solving the right problems.
Opportunities
Uncover needs,
not noise
Surface unmet needs and painpoints
Discovery research helps you understand what people are really trying to accomplish—often uncovering problems they can't articulate or solutions they’ve hacked together themselves.
Challenge assumptions
Broadening your thinking can raise unexpected patterns and voices that help break team bias and avoid designing in an echo chamber.
Solve the right problems
Rather than rushing to solve surface-level problems, discovery work helps teams reframe and define the right problems to tackle.
Drive meaningful innovation
Exploratory research reveals insights before ideas are even formed, helping you generate new concepts, features, or services rooted in real-world context–setting the stage for future research.
FIELD
Choose from a wide range of methods to build
your ideal study
Methods
Our design and product teams really benefit from actually seeing visuals—we have hundreds of images of products that our fans love and products they hate along with quotes, explaining why that is. Now we have a very, very clear understanding of what’s aspirational for our fans from a style perspective. We could not do that without Dscout.
Aura Nelson
Director of Fan Insights @ KEEN