Better connect with your audience using research tools
you can rely on
Use quality, thoughtful human insights to make informed business decisions.
Why choose
Dscout for communications organizations?
Understanding your audience and their needs is paramount. With Dscout's innovative research tools, you can uncover actionable insights to drive engagement, loyalty, and impact in the ever-evolving communications industry.
Audience understanding
Gain a deeper understanding of your audience's preferences and behaviors and refine your strategy and messaging. From recruitment to analysis and shareout, Dscout can help you gather, distill, and utilize customer feedback.
A range of methods
We’ve got your go-to unmoderated or moderated methods. From surveys, in-depth interviews, usability testing, and more—we have the tools you need to pull the right insights quickly.
Real-time feedback
Get feedback on both your timeline and your participants’ timelines. With Dscout's real-time feedback capabilities, you can gather instant insights in the moments that matter and adapt your organization’s strategy to stay ahead of the curve.
How communications companies
utilize
Dscout’s tools
Content strategy optimization
Digital marketing agencies use Dscout to test different content formats, messaging tones, and visual elements to optimize their clients' content strategy.
Brand perception studies
Public relations firms conduct diary studies to gauge public sentiment toward a client's brand, messaging, and recent campaigns.
Media consumption patterns
Broadcasting companies leverage Dscout to analyze audience media consumption habits, preferences, and trends to inform programming decisions.
Reach specific audiences
Communications departments within large corporations use Dscout to quickly source and select from our diverse pool of over 100,000 highly engaged participants...or they can bring their own for private screeners.
