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Advocate for an Exploratory Research Budget in 6 Steps

Some managers or stakeholders may not see the immediate value in exploratory research. This downloadable guide will help you change their minds. 

Exploratory research is typically conducted when little is known about a topic, or when a problem needs to be defined more clearly.

Unlike evaluative research, exploratory research aims to explore a topic, issue, or problem to gain a better understanding and identify potential areas for further investigation.

This resource will help you better define the topic you want to study, map out your process, and secure much-needed buy-in.

Inside this guide you’ll to learn how to…

✔Identify the topic you want to study

Discover how to ask the right questions to understand what the problem/topic is and what you’re solving so that you have a clear path forward.

Define specific goals

Get the tools to effectively set goals for your project. Now is the time to be particular about what you want to research.

✔Map out your process

Uncover how to craft a study map to show stakeholders what the plan is. This is key if you want to get stakeholder buy-in.

Negotiate and pivot

Dig into these tips for staying flexible and nimble. Company goals and budgets are often shifting, so be ready to make adjustments to your plan.

Advocate for an Exploratory Research Budget in 6 Steps

Secure the budget you need

Exploratory research is a useful tool that can bring focus to topics and problems relevant to your organization—discover how to get stakeholder buy-in.

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