There are numerous ways to skew research and make it invalid. See what threats can impact internal/external validity and what strategies to incorporate to ensure your findings are sound.

Lead Research Advisor Jessica Shuma sees brands taking their remote research skills to improve and innovate their in-person and physical experiences.

Everything you need to know to prepare for your next unmoderated study from choosing a research question, to writing the survey parts.

As researchers, we know we need to do our best to remove bias and practice empathy towards our users. Reshaping traditional personas is one way we can put more focus on inclusivity.

Say goodbye to doomed studies with invalid research questions, follow these tips to have a clear, solid start to your project.

See why the NPS can lead to unclear results and what you should use instead to better understand how pleased (or unhappy) your users are.

As you progress in your UX career, you’ll likely wear two hats: manager and individual contributor. Clear documentation and communication with your team is critical to finding a good balance between the roles.

DesignIt and UX Book Club Chicago’s Sharon Bautista unpacks the importance of organizational learning cultures and interrogates whose perspectives inform our practice.

To ensure your participants feel comfortable while sharing potentially difficult stories, keep these tips in mind.

If you’re faced with questions such as “How does our product compare to others in the industry?” or “How has our product changed over time?” Try creating a UX scorecard. 

Explore a few examples of academic materials from the past that can help future UX research.

Research democratization can feel overwhelming. Consider the variables “Control” and “Access/Mindset,” to align stakeholders and start smarter.

Two research leaders invite us into their shared learning process to show how they leverage democratized research to expand the learning surface and nurture a culture of learning.

If you find yourself working on a project with a longer timeline, use grounded theory to refresh your perspective on analysis.

Across industries, we run into numerous systematic issues with I.T. The current solution is throwing people at the problem until they burn out and are replaced. How can we change this flawed structure? Service Design.

Experience research technology platform doubles growth while partnering with world’s most innovative companies to develop industry-leading products

While switching industries may feel like a daunting change, it helps to remember that you’re not going alone—you’re bringing years of expertise with you. Below, we explore how to best incorporate prior knowledge into your UX practice.

Though one participant’s opinion isn’t statistically significant, there are times where a piece of feedback may point to a larger issue.

We answer common questions about an often confidential but crucial user research process.

Research Specialist Bryn Pernot explores the value of participatory research in experience design and what UXRs can learn from museum professionals.

Research participants (scouts) share the top five non-monetary motivations they have for participating in user research, and how you can move from transactional to relational in your dscout designs.

Erin Duncan, a Design Research Manager at Intuit QuickBooks outlines a case study in consumer-led research and shares best practices for engaging stakeholders early.

It’s tricky to stay completely neutral and keep participants engaged, but over-excitement can lead to dishonest answers. Use these tips to find the right mix of the two.

Use these tactics to stay in touch with your team, have some fun, and get to know your colleagues as people.