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Ideas 1/16/2024

Overcoming UXR's "Wet Blanket" Reputation in the Age of GenAI

User researchers are often unfairly pinned as being sticks in the mud. How can we evolve our roles in the fast-moving world of AI developments?

Ideas 12/5/2023

GPT Needs UXR

User research can help us understand and utilize GenAI both effectively and ethically. But GenAI can also provide opportunities for UXR at a pivotal time.

Ideas 11/20/2023

Approach Research Like a Financial Portfolio and Watch Your Investments Grow

When managing personal finances, you need more than just a checking and savings account. The same concept applies to investing in your company’s research practice.

Ideas 11/14/2023

GenAI Adds Tension to UXR—But Can Also Bring Opportunity

The researchers we spoke to who have experience in the field of AI sense the enormous potential and pitfalls ahead. Read some of their most astute insights.

11/8/2023

dscout's First Co-Lab Explores UXR's Most Pressing Questions

What is the current state of UXR, and how will we shape a bright future together? Where will GenAI take us? These ideas (and so. much. more) were all in play at dscout’s in-person conference for Research leaders.

Ideas 10/23/2023

Your Guide to Unmoderated Retail and Shopping Research

Complete with best practices and templates, this tactical guide shows you how to approach your next retail research project with confidence and ease.

Ideas 10/17/2023

Strike Research Gold with an Ecosystem Map

Beyond the well-tread personas customer journey, ecosystem maps paint a more complex picture with moving pieces.

Ideas 10/11/2023

Use This Process to Source High-Quality Research Participants

Most of us have made mistakes in the recruiting stage at one point or another. Here’s how to minimize those risks throughout the process.

Ideas 10/9/2023

Usability for Newcomers: Become a Task Writing Pro

First time conducting usability testing? No problem. This guide to task writing with examples will help you through.

9/27/2023

How to Plan and Scope Usability Tests (Tips For a First-Timer)

Laying the groundwork for usability testing when you’ve never done it before is intimidating, but this guide will help you get a clear start.

Ideas 9/26/2023

User Research x Account Management: Tips for Successful Cross Collaboration

Account management and service teams have a wealth of knowledge on the user. Working closely with them can help unlock goals, needs, and pain points.

Ideas 9/13/2023

Your Research Career Roadmap: How to Get Started, Level Up, and Lead in UXR

Explore our best resources for research career growth in one bookmarkable guide.

Ideas 9/12/2023

Want On-the-Ground Insights? Look No Further Than Places and Spaces

The Places and Spaces approach helps you uncover “in the wild” activities from your customers and from your product. Here’s how to set up these moments for success.

9/7/2023

dscout Launches Usability Testing to Power More Flexible, Collaborative Research

Our new usability feature deepens evaluative research capabilities and powers additional collaboration across teams.

Ideas 8/30/2023

Evolve Your Usability Testing with These Innovative Approaches

With some creativity, your usability testing practice can be more efficient, innovative, and customer-centered. It might actually start to be more fun, too.

Ideas 8/16/2023

Your User Research Platform Shopping List

Feeling analysis paralysis due to the glut of tools, solutions, and vendors available for research? Use this list to narrow on the offering that best serves your organization’s ongoing needs.

Ideas 8/1/2023

Overcome B2B Obstacles with These Tried-and-True Tips

B2B user research comes with a unique set of challenges. Here’s how to help the process go smoother.

Ideas 7/31/2023

Trouble Engaging Stakeholders? Create Some FOMO

Sometimes stakeholders don’t realize the real value of what you’re providing. Facilitating entertaining sessions can make all the difference.

Ideas 7/30/2023

Your Never-Fail Usability Testing Checklist

Make sure every usability test goes off without a hitch. We’ve built a robust checklist to ensure you’re prepared for everything prior, during, and after the test.

Ideas 7/24/2023

Use Ideation and Co-Creation to Supercharge Your Insights

Sometimes offering research insights isn’t the end, but a different kind of beginning. This method helps you sort out the next steps.

Ideas 7/24/2023

A Step-by-Step Guide to Usability Testing [with Template]

Usability tests are a powerful way to understand how users interact with a service or product. This guide shows you how to avoid common pitfalls.

Field Reports 7/19/2023

How Microsoft Fosters a Continuous Learning Culture

Microsoft’s Video, Learning, and Marketplace team uses learning sessions to increase stakeholder engagement, drive team alignment, and foster innovation.

Ideas 7/18/2023

Making a New Product for Your Biz? Craft a Compelling Offer

Sometimes you have to be the product manager for your own business. Here’s how to make new offers your audience will actually be interested in.

Ideas 7/18/2023

How to Optimize Unmoderated User Tests

You can’t be everywhere at once. That’s why unmoderated user testing might be just the thing to scale your research. 

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