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Ideas 5/5/2022

How to Make Your Research Projects More Valid

There are numerous ways to skew research and make it invalid. See what threats can impact internal/external validity and what strategies to incorporate to ensure your findings are sound.

dscout 5/3/2022

Going Remote to Improve the In-Person Experience

Lead Research Advisor Jessica Shuma sees brands taking their remote research skills to improve and innovate their in-person and physical experiences.

Ideas 4/27/2022

Your Step-by-Step Guide to Setting Up Unmoderated Generative Research

Everything you need to know to prepare for your next unmoderated study from choosing a research question, to writing the survey parts.

Ideas 4/27/2022

It’s Time to Transition to Inclusive Personas

As researchers, we know we need to do our best to remove bias and practice empathy towards our users. Reshaping traditional personas is one way we can put more focus on inclusivity.

4/20/2022

A Step-by-Step Guide to Writing Better Research Questions

Say goodbye to doomed studies with invalid research questions, follow these tips to have a clear, solid start to your project.

Ideas 4/18/2022

How to Measure User Satisfaction (Without the NPS)

See why the NPS can lead to unclear results and what you should use instead to better understand how pleased (or unhappy) your users are.

Ideas 4/13/2022

Advice for Simultaneously Managing the Team and the Craft

As you progress in your UX career, you’ll likely wear two hats: manager and individual contributor. Clear documentation and communication with your team is critical to finding a good balance between the roles.

Conversations 4/13/2022

Reconsidering the "Core" Knowledge of UX

DesignIt and UX Book Club Chicago’s Sharon Bautista unpacks the importance of organizational learning cultures and interrogates whose perspectives inform our practice.

Ideas 4/7/2022

7 Pieces of Advice to Consider Before Running Sensitive Research

To ensure your participants feel comfortable while sharing potentially difficult stories, keep these tips in mind.

Ideas 4/7/2022

How to Create a UX Scorecard (8 Steps)

If you’re faced with questions such as “How does our product compare to others in the industry?” or “How has our product changed over time?” Try creating a UX scorecard. 

Ideas 3/30/2022

Why UX Researchers Should Revisit Academic Resources

Explore a few examples of academic materials from the past that can help future UX research.

Ideas 3/30/2022

Getting Smarter About Democratization

Research democratization can feel overwhelming. Consider the variables “Control” and “Access/Mindset,” to align stakeholders and start smarter.

Ideas 3/24/2022

On Learning Mindsets, Relationships & Ecosystems: A Conversational Essay

Two research leaders invite us into their shared learning process to show how they leverage democratized research to expand the learning surface and nurture a culture of learning.

Ideas 3/24/2022

How to Create Personas Using Grounded Theory

If you find yourself working on a project with a longer timeline, use grounded theory to refresh your perspective on analysis.

Ideas 3/17/2022

Throwing Bodies at Gaps in I.T. Systems

Across industries, we run into numerous systematic issues with I.T. The current solution is throwing people at the problem until they burn out and are replaced. How can we change this flawed structure? Service Design.

dscout 3/15/2022

dscout Raises $70M To Accelerate Growth, Empower Organizations to Deliver Human Insight at Enterprise Scale

Experience research technology platform doubles growth while partnering with world’s most innovative companies to develop industry-leading products

Ideas 3/10/2022

Transfer Your Academic Skills to the World of UX

While switching industries may feel like a daunting change, it helps to remember that you’re not going alone—you’re bringing years of expertise with you. Below, we explore how to best incorporate prior knowledge into your UX practice.

Ideas 3/8/2022

When Should I Report a One-Off Insight?

Though one participant’s opinion isn’t statistically significant, there are times where a piece of feedback may point to a larger issue.

Ideas 3/3/2022

Synthesizing UX Research: Making What's "Mysterious" Clear

We answer common questions about an often confidential but crucial user research process.

dscout 2/23/2022

Research For the User, Created With the User

Research Specialist Bryn Pernot explores the value of participatory research in experience design and what UXRs can learn from museum professionals.

dscout 2/23/2022

Defining the "Value" of Being a Research Participant

Research participants (scouts) share the top five non-monetary motivations they have for participating in user research, and how you can move from transactional to relational in your dscout designs.

Field Reports 2/23/2022

Giving Voice to Small Businesses and Their Workers

Erin Duncan, a Design Research Manager at Intuit QuickBooks outlines a case study in consumer-led research and shares best practices for engaging stakeholders early.

Ideas 2/22/2022

The Interview Balancing Act: How to Build Rapport with Participants

It’s tricky to stay completely neutral and keep participants engaged, but over-excitement can lead to dishonest answers. Use these tips to find the right mix of the two.

Ideas 2/17/2022

Online Games and "Groove in the Heart": How to Keep a Fully-Remote Research Team Connected

Use these tactics to stay in touch with your team, have some fun, and get to know your colleagues as people.

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