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Ideas 6/16/2022

Having Trouble with Stakeholders? Try Treating Them as Users

It’s easy to get frustrated with stakeholders who don’t see or value your vision. But what if you’ve been approaching them in the wrong way all along?

Ideas 6/9/2022

A Step-by-Step Guide to Usability Testing [with Template]

Usability tests are a powerful way to understand how users interact with a service or product. This guide shows you how to avoid common pitfalls.

Ideas 6/9/2022

When Should You Use Design Sprints for User Research?

Design sprints help teams complete insightful research in a small amount of time. Just make sure you’re doing it for the right reasons.

Ideas 5/25/2022

Harness the Power of Users' Unmet Needs

Tapping the unmet needs of users is a hidden gold mine. So, what’s the right approach to get that valuable information? We have a few tips.

Ideas 5/25/2022

Triangulate User Research Data for Better Outcomes

Sometimes you don’t have the luxury to work with large sample sizes. Using triangulation in a strategic way can help make up for that.

Field Reports 5/19/2022

Translating Principle into Practice

Explore how dscout supports Lenovo’s commitment to access and diversity across its product ecosystem.

Ideas 5/19/2022

When a Group Interview is Actually a Good Idea

Group interviews or focus groups are often a poor fit for a project. But when your users’ real-world environment calls for a group setting, this method is a powerful tool.

Ideas 5/12/2022

How to Avoid False Insights in Your Research

It’s easier than you’d think to glean false insights in your research. Here are some of the common mistakes researchers make—and how to prevent them.

Ideas 5/12/2022

Leveraging User Research to Decide Between Job Offers

Choosing between job offers can be overwhelming, here’s how you can objectively tackle the decision without letting fear take over.

Ideas 5/5/2022

The Importance of Expanding the Meaning (and Purpose) of Participant Consent

Why we need to recontextualize consent from a box-checking, transactional step to a way of building trust, establishing rapport, and expanding our research mission.

Ideas 5/5/2022

How to Make Your Research Projects More Valid

There are numerous ways to skew research and make it invalid. See what threats can impact internal/external validity and what strategies to incorporate to ensure your findings are sound.

dscout 5/3/2022

Going Remote to Improve the In-Person Experience

Lead Research Advisor Jessica Shuma sees brands taking their remote research skills to improve and innovate their in-person and physical experiences.

Ideas 4/27/2022

Your Step-by-Step Guide to Setting Up Unmoderated Generative Research

Everything you need to know to prepare for your next unmoderated study from choosing a research question, to writing the survey parts.

Ideas 4/27/2022

It’s Time to Transition to Inclusive Personas

As researchers, we know we need to do our best to remove bias and practice empathy towards our users. Reshaping traditional personas is one way we can put more focus on inclusivity.

4/20/2022

A Step-by-Step Guide to Writing Better Research Questions

Say goodbye to doomed studies with invalid research questions, follow these tips to have a clear, solid start to your project.

Ideas 4/18/2022

How to Measure User Satisfaction (Without the NPS)

See why the NPS can lead to unclear results and what you should use instead to better understand how pleased (or unhappy) your users are.

Ideas 4/13/2022

Advice for Simultaneously Managing the Team and the Craft

As you progress in your UX career, you’ll likely wear two hats: manager and individual contributor. Clear documentation and communication with your team is critical to finding a good balance between the roles.

Conversations 4/13/2022

Reconsidering the "Core" Knowledge of UX

DesignIt and UX Book Club Chicago’s Sharon Bautista unpacks the importance of organizational learning cultures and interrogates whose perspectives inform our practice.

Ideas 4/7/2022

7 Pieces of Advice to Consider Before Running Sensitive Research

To ensure your participants feel comfortable while sharing potentially difficult stories, keep these tips in mind.

Ideas 4/7/2022

How to Create a UX Scorecard (8 Steps)

If you’re faced with questions such as “How does our product compare to others in the industry?” or “How has our product changed over time?” Try creating a UX scorecard. 

Ideas 3/30/2022

Why UX Researchers Should Revisit Academic Resources

Explore a few examples of academic materials from the past that can help future UX research.

Ideas 3/30/2022

Getting Smarter About Democratization

Research democratization can feel overwhelming. Consider the variables “Control” and “Access/Mindset,” to align stakeholders and start smarter.

Ideas 3/24/2022

On Learning Mindsets, Relationships & Ecosystems: A Conversational Essay

Two research leaders invite us into their shared learning process to show how they leverage democratized research to expand the learning surface and nurture a culture of learning.

Ideas 3/24/2022

How to Create Personas Using Grounded Theory

If you find yourself working on a project with a longer timeline, use grounded theory to refresh your perspective on analysis.

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