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Ideas 4/29/2021

How to Write More Effective Usability Testing Tasks

Construct more realistic usability testing scenarios without sacrificing reliable data. See which mistakes to avoid and explore our example tasks.

Ideas 4/28/2021

Create Personal Development Plan: A 4-Step Process for Growing as a Researcher

Advancing in your career can be as confusing as it is rewarding. To help clarify your next move, try replicating this action plan.

Ideas 4/28/2021

Websites, Apps, Omnichannel: Researching the Full Digital Experience (+ Sample Study Designs)

Users switch between desktop and mobile seamlessly—so why do we study them in a silo? Here are a few qual research tactics that’ll help you uncover the complete digital picture.

Ideas 4/22/2021

Research Design Lessons from Uber's Mixed-Method, 7-Market, 100+ Participant Study

An ambitious longitudinal study informed the global Uber Pro launch. Use the team’s learnings to guide your next long-qual research project. 

Ideas 4/21/2021

A 9-Step Process for Prioritizing User Research Projects

Plus: a template you can use to better “grade” your project requests. 

Ideas 4/21/2021

6 Typical Stages of the User Research Job Interview (And How to Prepare for Each)

Advice from a hiring manager on each phase of the UXR interview process—from your first HR screener, to your final offer call. 

Ideas 4/15/2021

Ideating with Artifacts: A Blueprint for Workshops that Create Unignornable Insights

An inside look at Stitch Fix’s ”Passport to Personalization” workshop—an innovative way to socialize dynamic customer personas. 

Ideas 4/14/2021

Beyond Brainstorming: 5 Essential Tips for Smarter Group Ideation

Group ideation is too important to leave to chance. These key principles will help you balance both the art AND science of running productive, inclusive—and fun—ideation sessions.

Conversations 4/8/2021

Listening Beyond the Lab

Ximena Vengoechea literally wrote the book on listening. Here’s her advice for richer conversations—both in and outside of the workplace.

Ideas 4/8/2021

Bad User Research Advice: How to (Delicately) Deal with Unhelpful Feedback

Here are a few ways to redirect and reassure when stakeholder feedback feels off-base. 

Ideas 4/1/2021

Designing an Ethical + Engaging Research Experience: Advice from 250+ Participants

We asked research participants what makes a study feel valuable, equitable, and interesting to them. They gave us dos and don’ts worth commiting to memory. 

Ideas 3/31/2021

How to Support Your Colleagues Right Now: Approaches for Healthier Research Team Dynamics

Breaking through burnout is a team sport. Internal surveys and “venting sessions” can help. 

Field Reports 3/30/2021

Innovation From The Edges: Using dscout to Learn From Users with Access Needs

How Motional conducted remote “ride-along” research to gather product-shaping journey data

Ideas 3/25/2021

48-Hour Insights: What Makes A Brand Trustworthy?

We learned how 100 Gen-Z participants gauge whether a company is “trustworthy,” and probed on when having established trust is most important to them.

Ideas 3/25/2021

User Research Cover Letters: What Hiring Managers Look For (Includes an Example)

Use these do’s and don’t’s to navigate the most mystifying step of your job application process. 

Ideas 3/18/2021

Time Management for User Researchers: Tips for Sanity, Productivity, and Impact

Here’s an approach for dividing and defending your time while wearing the many “hats” of user research. 

Conversations 3/18/2021

UX: Our Past and Future

Jared Spool reflected on his decades-held defining role in the UX space—giving us insights into where the field has been, and predictions to where it could be heading.

Ideas 3/18/2021

48-Hour Insights: Finding Balance, A Year Into “The COVID Era”

We asked 100 participants what behaviors, routines, and practices they are adopting to keep themselves feeling together. And about what services, and products they believed were helping—and hindering—their sense of balance.

Ideas 3/11/2021

3 Strategies for "Templatizing" Your User Research (Includes Example Templates)

Templates help streamline your processes, so you can approach the most important elements of your work with more creativity and rigor. 

Conversations 3/10/2021

Beta Testing: A Mixed-Methods Playground

Beta testing offers ample mixed-methods opportunities, providing rich insights on lean timelines.

Conversations 3/3/2021

To Build A Better Research Practice, Build Better Relationships

Solo-UXRs are often tasked with filling research gaps while building an orgs research acumen. Dave Chen from Flipp has suggestions for growing our volume of research, alongside our company’s research maturity. 

Ideas 3/3/2021

Finding the Research Question Behind the Business Question

Use this exercise to solicit buy-in, uncover exciting user questions, and get your stakeholders thinking user-centrically. 

Ideas 3/3/2021

Dealing with Burnout as a User Researcher

How to recognize it, discuss it, and get past it. 

Conversations 2/25/2021

How to Design for a Global Audience

The lessons learned from CMF design aren’t just good for consumer products. They can help you conduct good digital research too. 

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