Don’t Let the Segmentation Scaries Get You
It’s normal to feel overwhelmed by segmentation, or to oversimplify it using only demographics. This guide helps you navigate the subject with ease.
It’s normal to feel overwhelmed by segmentation, or to oversimplify it using only demographics. This guide helps you navigate the subject with ease.
Research leader Eniola Abioye shares her tried-and-true practices for activating your insights—from building a foundation to fostering cross-departmental relationships.
See how a different approach stretches the value of your insights—from reflecting how your organization functions to prioritizing customer voices.
UXR Strategist Fatimah Richmond sits down with Dscout’s VP of UX, Julie Norvaisas, to discuss why it’s time for user researchers to redefine their role.
Demonstrating the value of your research can lay the foundation for a long and fruitful partnership between research and executives.
From designing test studies to strategic foresight and storyboarding, the possibilities of GenAI in your research practice are endless.
Dscout’s product design team shares some of the biggest developments from the event, including what they look forward to in the future.
Forge a stronger relationship between leadership and your customers—and bring qualitative insights to the forefront for larger initiatives.
Designers are running quality research and advocating for research. It’s long overdue for us to fully recognize and support their work.
What does it look like to bring Research and Design together in a way that emphasizes collaboration and alignment across departments? Lauren Madura and Claire Ruggiero break it down.
dscout’s VP of UX Julie Norvaisas sits down with Cash App’s Elysa Stein, to discuss tying research insights to the bottom line.
jD Buckley and Julie Norvaisas discuss measuring and tracking the impact of your work—and navigating stakeholder push-back.
Interviews are a popular go-to method—but employing unmoderated surveys more frequently can benefit anyone who conducts research.
This study explores how colorism impacts the AAPI (Asian American and Pacific Islanders) community, and offers tactical solutions for tying ethnographic studies to evaluative product research.
In a complex give and take between product design, UX, and research, Vodafone’s team created a custom scoring process that made every step from discovery to validation ring clear.
GenAI pulls from limited resources—and only knows as much as you tell it. These tips will help you improve its effectiveness for research purposes.
Julie Norvaisas asked survey respondents to describe artwork depicting the current state of UXR. The picture they painted was telling.
Research leader Laura Oxenfeld entered SiriusXM in the thick of a major product launch—but soon realized the org needed a plan far beyond the near future.
UX research often attracts idealists and dreamers. Jenn Kuhns breaks down how we can turn our greater hopes for the field into a concrete reality.
With the right approach and an improved research platform through dscout, KEEN unearthed deeper customer understanding than ever before.
When everything is a priority, nothing is a priority. Read on about how to get more done and keep your stakeholders happy.
If the post-research, “What do we do next?” question frequently trips you up, it might be time to do some mixed-methods research.
Sometimes there’s no better way to test new features than to use the very product itself. Lead Product Designer, Alfo Medeiros, shares his approach.
The two teams have more in common than you’d think, but learning from their differences can bring both of them better results and buy-in across the organization.
Use these tactics to re-engage your participants, uncover fresh perspectives, and introduce a new angle to explore during analysis.
A weekly roundup of interviews, pro tips and original research designed for people who are interested in people