Marketing, sales, and product teams all have unique approaches to competitive analysis. UXR has a special viewpoint to share.
Guide by Nikki Anderson-Stanier
For user research, competitive analysis is looking deeply into competitors' user experiences and identifying ways your product can better serve users with their needs, goals, and pain points.
This downloadable Google spreadsheet includes both a template and example that will help you screen issues, including coming up with a budget for different approaches.
What you'll find inside
✔ A rundown of major issues
Look at goals, needs, and pain points, then rank how well your team supports these challenges on a 0 to 5 scale.
✔ Break down into usability tests
Identify your team's most major issues and break them down into different usability tasks for future testing.
✔ Conduct a heuristic evaluation
Break down different elements such as error prevention and user control/freedom, mark an overall severity score, and document major issues to screen.
✔ Calculate research costs
See examples of what a strategic or lean package may cost if proposing solutions to clients.
UXR Competitive Analysis Template
Get a deep understanding of how to improve your product
Duplicate and fill out this Google Sheet and assess what factors are the most important to focus on. Then, draw up a budget and get it ready to go.