As AI becomes an integral part of our products, acting as copilots, coaches, and invisible assistants, the challenge for UX researchers is clear: How do we measure what we can’t always see?

In this lightning talk, we’ll explore the evolving landscape of AI Experience (AIX) and the new metrics necessary to understand user interactions with GenAI features. From trust and adaptability to emotional connections and the hidden feedback loops that shape AI systems, we’ll dive into the art of what's possible as we try to measure the future of UX.