4 Key Design Principles for Gender-Identity Inclusion
dscout researchers share design principles for gender-identity inclusion and our plan to implement them in the platform. Free report and streaming webinar.
Featuring Jess Mons, Lindsey Brinkworth
Gender identity isn’t binary.
But until now, the dscout platform gave research participants two options: male or female.
It wasn’t working for our users, our customers, our employees, or our company.
So we took a hard look at how our platform asked users about gender—then talked to ~70 people across the gender spectrum about how we could build a more inclusive experience for our non-cisgender users.
It surfaced design principles for gender-identity inclusion—and insights for any company looking to move beyond the binary.
Lead researchers Jess Mons (they/them) and Lindsey Brinkworth (she/her) share:
How they designed the research—and why we launched it
What they found from the conversations, research and prototype testing
How you now can conduct more inclusive research within dscout
How you can use the insights to make your company more inclusive