Skip to content

The Complete Guide to Generative UX Research

Generative research is "next level" research that moves toward a more strategic user
understanding. It can transform your company—but it's not easy to master.

This free in-depth guide shares the info you need to build effective generative and evaluative research, whether you're new to the practice or want to improve.

The guide includes:

  • Context on why—and how—to start generative research
  • Advice on recruiting participants, getting stakeholder buy-in, conducting interviews, synthesizing insights & more
  • A step-by-step walkthrough for your next evaluative research project
Run Better Generative Research Studies with This Free Guide

The Latest