Set your team up for success. In this playbook, Research and Insights Leader, Andy Warr (Dropbox), takes you through his experience establishing and scaling research teams at Airtable, Google, and Meta—and shares actionable advice for building a formidable research team of your own.

What's inside

✔ Build a case for a team

Identify (and confirm) the need for a research team and ensure your stakeholders are invested.

✔ Design the structure

Explore four operating models and learn which is best for your goals and team size.

✔ Start hiring researchers

Determine how many researchers to hire and get recommendations on who to hire first.

✔ Foster healthy growth

Learn to manage ratios and understand when it's time to reevaluate your team composition.