getting stakeholder buy-in and securing your first hire to expanding
the team's capabilities and cultivating a human-centered
organization—this playbook will support you every step of the way.
Guide by Andy Warr
Set your team up for success. In this playbook, Research and Insights Leader, Andy Warr (Dropbox), takes you through his experience establishing and scaling research teams at Airtable, Google, and Meta—and shares actionable advice for building a formidable research team of your own.
✔ Build a case for a team
Identify (and confirm) the need for a research team and ensure your stakeholders are invested.
✔ Design the structure
Explore four operating models and learn which is best for your goals and team size.
✔ Start hiring researchers
Determine how many researchers to hire and get recommendations on who to hire first.
✔ Foster healthy growth
Learn to manage ratios and understand when it's time to reevaluate your team composition.
Build + Scale Your User Research Team
Rome wasn't built in a day
How you build your team can make a massive impact across your organization. Learn how to scale with forethought so your team fits together seamlessly.