People Nerds

How Vodafone Ties Research Initiatives to Business Goals

April 16, 2024

overview

Vodafone’s research team shares how they use insights to guide investment and product strategy—asking, ‘Are we building the right thing?’ and ‘Are we building it right?

Contributors

Ashton Snook

Head of Product Design & UX Research @ Vodafone

Georgie Thompson

UX Research Lead @ Vodafone

Nick Lockey

Lead UX Strategist @ Vodafone

How Vodafone Ties Research Initiatives to Business Goals

April 16, 2024

Overview

Vodafone’s research team shares how they use insights to guide investment and product strategy—asking, ‘Are we building the right thing?’ and ‘Are we building it right?

Contributors

Ashton Snook

Head of Product Design & UX Research @ Vodafone

Georgie Thompson

UX Research Lead @ Vodafone

Nick Lockey

Lead UX Strategist @ Vodafone

During the webinar, you will…

  • How their work directly informs investment
  • The team's process for asking and answering, "Are we building the right thing?" and then "Are we building that thing right?"
  • How they align their insights to product strategy using dscout

Plus, be sure to join the conversations in our People Nerds Slack community.

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