Here's a quick rundown of what you'll learn:
First, we'll discuss the power of UX research survey language (0:55). Ben will explain why it's important to ground participant responses in an activity and how to use "show me" language instead of "tell me" language.
With tip #2 (3:13), you'll learn how to structure and ask your most important questions using media prompts—and why you should use open-ended questions sparingly.
Lastly (5:28), we'll show you how to inject quant into your qual survey feedback and code data (for easier and speedier analysis) with closed-ended questions.