Inside the guide, we walk through what capabilities to look for in an UXR tool to ensure your provider can support you throughout the entire research process.
Read through must-haves and red flags to watch out for when reviewing areas of consideration including...
We'll highlight key questions to ask throughout including...
Does the platform have it's own panel? How are participants vetted?
Can I do research in a short time frame? (Hours, not days)
How are incentives processed?
What analysis capabilities are available? (Transcription, tagging, AI features)
What seat types are available? Is this easy for my team to use/access?
“The cost of inaction related to designing product experiences could be as much as a 10% loss in revenue growth potential.”
The McKinsey & Company Quarterly, “The Business Value of Design”
