Inside the guide, we walk through key differences between experience research platforms, enterprise survey tools, interview services, and more and help you select the best fit for your organization.
Read through must-haves and red flags to watch out for across...
- Participants and recruiting
- Methods offered
- Analysis capabilities
- Collaboration features
- Ease of use
- Privacy and security
We'll highlight key questions to ask vendors including...
- Does the platform have it's own panel? How are participants vetted?
- Can I do research in a super short time frame (like a matter of hours, not weeks)?
- What types of analysis tools are available—manual, automated, or both?
- How do teams collaborate during study design?
- Is the platform intuitive for first-time users?
- Does the tool have a dedicated privacy, security, or trust team?
“The cost of inaction related to designing product experiences could be as much as a 10% loss in revenue growth potential.”
The McKinsey & Company Quarterly, “The Business Value of Design”
