The creative matrix method is a great ideation approach, especially if you want to generate a high volume of ideas for a future product roadmap.

This asset goes over how to effectively prepare for and run a creative matrix workshop, then use affinity mapping and research insights to chart a path forward.

Get your team’s creative juices flowing with the creative matrix method.

✔ Prepare the workshop to hit strategic goals

Before pulling together workshop materials, look at existing foundational user research, business goals, and product strategy as the foundation for the workshop.

✔ Try the creative matrix method for ideation

This method is effective in generating a high volume of ideas by allowing participants to think across different user segments and product strategy.

✔ Use affinity mapping for analysis

After the workshop, use affinity mapping to organize and make sense of the ideas generated.

✔ Incorporate business and user research insights

Cross-reference the ideas generated in the workshop with existing user research and business strategy.

Get an overview of how the creative matrix method can up-level team brainstorms.

Gain stakeholder buy-in with a creative matrix workshop.

See how SiriusXM utilized this method to drive effective product innovation.

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