In this tutorial, Ben (dscout) and Kelly (Strategy & Insights Lead at Bounteous) walk through a critical "soft skill" for impactful UX Research: turning your stakeholders' "business questions" into an impactful study design.

You'll learn:

• What makes a business question "research ready" — and when you'll need more context to get started.
• How to reposition the common "verb + outcome" research question.
• What to ask stakeholders or clients to ensure you fully understand their goals.
• How to put that context, those goals, and study design best practices into action.