Sometimes our users take the “road less traveled” i.e. don’t follow our experience or interface as we’d hope…
To get them where we’d like them to go, we need to better understand where they’re at and what drives these decisions. That’s where user journey mapping comes in.
A journey map takes you through each step of the user experience, covering both the granular behaviors and the 10,000-foot view in order to better understand how and why the user makes the choices they do.
To set you and your users on the course for success, start mapping with the People Nerds Guide to User Journeys.
- Best practices for researching user journeys and common mistakes
- A look at how Credit Karma utilized user journeys
- Sample study designs
- Additional resources and recommended readings