Design, Research, and the Bottom Line: Building Products that Deliver Results
March 26, 2025
overview
Research is critical to the design and product development process, but how should this work be divided? Where can it make the biggest impact? How do we even measure that impact?
Design, Research, and the Bottom Line: Building Products that Deliver Results
March 26, 2025
Overview
Research is critical to the design and product development process, but how should this work be divided? Where can it make the biggest impact? How do we even measure that impact?
In this session, Devin Harold, Former Design and Research Lead at Capital One, shares his frameworks for leveraging research at the right moments to drive business success.
During the session, we:
Explore Devin's go-to "Lead, Consult, or Enable" framework (and get your copy afterward!).
Dive in on how poor-quality UXR impacts an organization and why taking the time to do it right is critical.
Explore how designers and researchers can best collaborate and strategically allocate work across projects.
Hear Devin's recommendations on the essential tasks design and research teams prioritize focus in their day-to-day to demonstrate value.
