Gender identity isn’t binary.

But until now, the dscout platform gave research participants two options: male or female.

It wasn’t working for our users, our customers, our employees, or our company.

So we took a hard look at how our platform asked users about gender—then talked to ~70 people across the gender spectrum about how we could build a more inclusive experience for our non-cisgender users.

It surfaced design principles for gender-identity inclusion—and insights for any company looking to move beyond the binary.

Lead researchers Jess Mons (they/them) and Lindsey Brinkworth (she/her) share:

• How they designed the research—and why we launched it
• What they found from the conversations, research and prototype testing
• How you now can conduct more inclusive research within dscout
• How you can use the insights to make your company more inclusive