In this Co-Lab lightning talk, Christelle Ngnoumen (AVP of Behavioral Science Research at Voya Financial) challenges the way we think about time—not as a fixed or fleeting resource, but as a strategic asset we can shape and reclaim. She explores how a distorted sense of time can make us feel perpetually behind and disconnected from the work that truly matters.

Drawing from behavioral research and cultural trends around busyness, Christelle presents a compelling case that time scarcity is more perception than reality, and offers tactical ways to disrupt that cycle.

Through her D.R.I.V.E. framework, Christelle empowers leaders to audit their time, recognize energy-draining “time sinks,” and reinvest even small reclaimed moments into growth, creativity, and connection. Whether it’s trimming meetings by 10 minutes, delegating meaningfully, or using tech like AI as a time multiplier, her talk encourages us to be more intentional with how we spend our minutes—because doing so not only improves our well-being and decisions, but also the legacy we leave behind.