Introducing AI into your research process is just the start. Once you’ve got the tools, empowered your teams, and started collecting insights…what happens next?

Paige Bennett (Founder & Principal Consultant at Users First AI, Ex-Affirm) will share how her team built a successful AI-backed research program. She’ll explore the challenges they faced and how they shifted stakeholder expectations from  “more research” to more meaningful research.

Scaling research isn’t about collecting endless data. It’s about building a sustainable, cross-team program that makes product decisions clearer, not more complicated.

During this session, you'll learn:

• Strategies for using AI wisely in research
• What AI-tool success looks like and how to measure it
• Key obstacles and things to avoid when scaling research
• How to set boundaries with stakeholders