People Nerds

Storytelling that Sticks: Honing Human Insight in an AI World

September 23, 2025

overview

Research sticks when the shareout is engaging and inspiring. Learn how storytelling and empathy turn insights into action.

Contributors

Denise Sauerteig

Lead User Experience Researcher @ Turo

Colleen Pate

Senior Customer and Community Marketing Manager @ Dscout

Storytelling that Sticks: Honing Human Insight in an AI World

September 23, 2025

Overview

Research sticks when the shareout is engaging and inspiring. Learn how storytelling and empathy turn insights into action.

Contributors

Denise Sauerteig

Lead User Experience Researcher @ Turo

Colleen Pate

Senior Customer and Community Marketing Manager @ Dscout

Research doesn’t end at the findings—it comes alive when we share them.

In this session, Denise Sauerteig, Lead UX Researcher at Turo, will show how research, product, and design teams can make insights stick through empathy, storytelling, and real human connection.

Using examples from diary studies to 1:1 share-outs, you’ll learn how to cut through noise, spark action, and highlight what matters most.

In the session we'll cover...

  • How video can bridge the gap between participants and products
  • Tips for crafting stories that drive action (videos, podcasts, etc.)
  • Cutting through the noise with empathy and real connection
  • and so much more!
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