Discover how Vivid Seats' UX teams make informed decisions through continuous research. Brad Mattan, Senior UX Researcher at Vivid Seats, shares his team’s approach to continuous research, testing hypotheses, and making data-driven decisions that enhance user experience and drive business outcomes.

During this session, we discuss...

• Actionable techniques you can apply to your own team’s decision-making process
  
• Best practices for fostering collaboration among teams and stakeholders to build better products while empowering everyone to conduct research
  
• How to leverage real-time insights and customer feedback to stay ahead of market trends and make data-driven choices that enhance user experience and product innovation