It’s normal to feel overwhelmed by segmentation, or to oversimplify it using only demographics. This guide helps you navigate the subject with ease.

Whether you’re not asking for feedback or being inflexible, it’s easy to slip up—but learning from your mistakes makes your work even better.

It’s easy to get attached to exclusively qualitative methods. These quant ideas will help bring your practice to a more sophisticated level.

When everything is a priority, nothing is a priority. Read on about how to get more done and keep your stakeholders happy.

If the post-research, “What do we do next?” question frequently trips you up, it might be time to do some mixed-methods research.

The two teams have more in common than you’d think, but learning from their differences can bring both of them better results and buy-in across the organization.

Recruiting the highest quality participants can make or break the success of your study. Here are some tips for getting it right the first time.

Many people misunderstand the best applications for the JTBD framework. These questions will set you on the right path.

Beyond the well-tread personas customer journey, ecosystem maps paint a more complex picture with moving pieces.

Whether it’s your first time conducting usability testing or your hundredth, this article will help ensure you write clear, effective tasks.

Laying the groundwork for usability testing can feel daunting. Below we share the foundations of usability, strategies for setting up your study, and a toolkit to ensure you move forward with confidence.

Account management and service teams have a wealth of knowledge on the user. Working closely with them can help unlock goals, needs, and pain points.

B2B user research comes with a unique set of challenges. Here’s how to help the process go smoother.

Sometimes stakeholders don’t realize the real value of what you’re providing. Facilitating entertaining sessions can make all the difference.

Make sure every usability test goes off without a hitch. We’ve built a robust checklist to ensure you’re prepared for everything prior, during, and after the test.

Sometimes offering research insights isn’t the end, but a different kind of beginning. This method helps you sort out the next steps.

Usability tests are a powerful way to understand how users interact with a service or product. This guide shows you how to avoid common pitfalls.

Sometimes you have to be the product manager for your own business. Here’s how to make new offers your audience will actually be interested in.

You can’t be everywhere at once. That’s why unmoderated user testing might be just the thing to scale your research. 

Use the ACV laddering method to go beyond asking “why?” and better understand your participants’ values and rationales.

It can be brutal out there. Here’s how to take care of your mental health and prioritize what’s important while you’re trying to find a new role.

Being a freelancer or consultant isn’t for the faint of heart. Here’s how to respect your boundaries and improve your client projects.

Surveys are one of the most reliable tools in a researcher’s toolbox. Here’s how to design one to help validate your qualitative insights.

Stakeholders always want results yesterday. So how do you speed up your research, without sacrificing any quality? We have some ideas.