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188 results for nikki anderson.


How to Plan and Scope Usability Tests (Tips For a First-Timer)

Laying the groundwork for usability testing when you’ve never done it before is intimidating, but this guide will help you get a clear start.

Ideas 9/26/2023

User Research x Account Management: Tips for Successful Cross Collaboration

Account management and service teams have a wealth of knowledge on the user. Working closely with them can help unlock goals, needs, and pain points.

Ideas 8/1/2023

Overcome B2B Obstacles with These Tried-and-True Tips

B2B user research comes with a unique set of challenges. Here’s how to help the process go smoother.

Ideas 7/31/2023

Trouble Engaging Stakeholders? Create Some FOMO

Sometimes stakeholders don’t realize the real value of what you’re providing. Facilitating entertaining sessions can make all the difference.

Ideas 7/30/2023

Your Never-Fail Usability Testing Checklist

Make sure every usability test goes off without a hitch. We’ve built a robust checklist to ensure you’re prepared for everything prior, during, and after the test.

Ideas 7/24/2023

Use Ideation and Co-Creation to Supercharge Your Insights

Sometimes offering research insights isn’t the end, but a different kind of beginning. This method helps you sort out the next steps.

Ideas 7/24/2023

A Step-by-Step Guide to Usability Testing [with Template]

Usability tests are a powerful way to understand how users interact with a service or product. This guide shows you how to avoid common pitfalls.

Ideas 7/18/2023

Making a New Product for Your Biz? Craft a Compelling Offer

Sometimes you have to be the product manager for your own business. Here’s how to make new offers your audience will actually be interested in.

Ideas 7/18/2023

How to Optimize Unmoderated User Tests

You can’t be everywhere at once. That’s why unmoderated user testing might be just the thing to scale your research. 

Ideas 7/10/2023

Get Answers Beyond “It’s Fine”: Try ACV Laddering

Use the ACV laddering method to go beyond asking “why?” and better understand your participants’ values and rationales.

Ideas 7/3/2023

How to Practice Self-Care During the Dreaded Job Hunt

It can be brutal out there. Here’s how to take care of your mental health and prioritize what’s important while you’re trying to find a new role.

Ideas 7/2/2023

When Scope Creep and Difficult Clients Turn Spooky, This May Help

Being a freelancer or consultant isn’t for the faint of heart. Here’s how to respect your boundaries and improve your client projects.

Ideas 7/2/2023

The Simple Way to Design a Standout UX Research Survey

Surveys are one of the most reliable tools in a researcher’s toolbox. Here’s how to design one to help validate your qualitative insights.

Ideas 6/26/2023

Speed Up the UXR Process by Overcoming Common Hurdles

Stakeholders always want results yesterday. So how do you speed up your research, without sacrificing any quality? We have some ideas.

Ideas 6/26/2023

Jobs to be Done 101: Your Interviewing Style Primer

Implementing a Jobs to be Done approach helps get to the heart of who your users are—and who they want to become.

Ideas 6/20/2023

Sneak a Peek Behind the Scenes with Contextual Inquiry

Observing research participants in their natural habitat is a powerful method. Here’s how to conduct contextual inquiry with a critical eye.

Ideas 6/20/2023

Shape Your Path with a UXR Career Framework

Whether you’re a freelancer, individual contributor, or manager, a career framework is beneficial for everyone.

Ideas 6/19/2023

Need to Speed up Synthesis? Enter the Team Debrief [+Template]

No more overwhelming and painstaking synthesis sessions. This team debriefing model helps involve everyone for better results—and in less time.


Approach Competitive Analysis Like a User Researcher (with Template)

Marketing, sales, and product teams all have unique approaches to competitive analysis. UXR has a special viewpoint to share.

Ideas 6/12/2023

Conjure Up a User Research Strategy Your Team Actually Uses

A research team without a strategy and prioritization quickly falls into busywork. Here’s how to target outcomes that make a difference.

Ideas 6/12/2023

How to Conduct An Effective Card Sort: A Comprehensive Guide

If you want to understand how your users process and categorize information, card sorting is the method to use. Here’s a primer on how to get started. 

Ideas 6/8/2023

When It's Worth Conducting Research with Non-Users

Not the time to study people who aren’t your users is a big missed opportunity. Learn how and when to test the right participants.

Ideas 5/31/2023

Kick Off Proactive Research with Question-Gathering Workshops (+ Guide)

Instead of prioritizing one-off requests, bring multiple departments together with a workshop designed for long-term impact.

Ideas 5/31/2023

The 5 Stages of Successful Customer Journey Maps

A customer journey map gives you insight into how your users interact with your product. Here are five best practices to help you make one. 

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