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Ideas 8/20/2024

Amplify Your Insight Impact with Double Loop Learning

See how a different approach stretches the value of your insights—from reflecting how your organization functions to prioritizing customer voices.

Conversations 8/13/2024

The Future of UXR: Redefining the Role of UXR Advocacy [Q&A]

UXR Strategist Fatimah Richmond sits down with Dscout’s VP of UX, Julie Norvaisas, to discuss why it’s time for user researchers to redefine their role.

Ideas 8/7/2024

To Set Research Priorities with Leadership, Show Your Team’s Value

Demonstrating the value of your research can lay the foundation for a long and fruitful partnership between research and executives.

Ideas 7/16/2024

Real-World GenAI Applications You Can Use in Your Research Today

From designing test studies to strategic foresight and storyboarding, the possibilities of GenAI in your research practice are endless.

Ideas 7/10/2024

Key Takeaways from Figma’s 2024 Config Conference

Dscout’s product design team shares some of the biggest developments from the event, including what they look forward to in the future.

Ideas 6/28/2024

Prove the Need for Qualitative Research to Executives [4 Strategies]

Forge a stronger relationship between leadership and your customers—and bring qualitative insights to the forefront for larger initiatives.

Ideas 6/26/2024

It's Time to Dismantle "Us vs Them" for Researchers and Designers

Designers are running quality research and advocating for research. It’s long overdue for us to fully recognize and support their work.

Ideas 6/25/2024

Cross-Team Collabs: How UX Design and UX Research Align at dscout

What does it look like to bring Research and Design together in a way that emphasizes collaboration and alignment across departments? Lauren Madura and Claire Ruggiero break it down.

Conversations 6/13/2024

How to Demonstrate the Impact and ROI of Your Research [Q&A]

dscout’s VP of UX Julie Norvaisas sits down with Cash App’s Elysa Stein, to discuss tying research insights to the bottom line.

Conversations 6/5/2024

Tried-and-True Methods to Prove the ROI of Your Research [Q&A]

jD Buckley and Julie Norvaisas discuss measuring and tracking the impact of your work—and navigating stakeholder push-back.

Ideas 6/3/2024

The Hidden Benefits of Using Surveys

Interviews are a popular go-to method—but employing unmoderated surveys more frequently can benefit anyone who conducts research.

Ideas 5/28/2024

Demonstrating the Value of Ethnographic Research Through an AAPI Study

This study explores how colorism impacts the AAPI (Asian American and Pacific Islanders) community, and offers tactical solutions for tying ethnographic studies to evaluative product research.

Field Reports 5/13/2024

How Vodafone’s Custom Scoring System Clarified Outcomes

In a complex give and take between product design, UX, and research, Vodafone’s team created a custom scoring process that made every step from discovery to validation ring clear.

Ideas 5/6/2024

How to Train GenAI to Work as Your Personal Research Assistant

GenAI pulls from limited resources—and only knows as much as you tell it. These tips will help you improve its effectiveness for research purposes.

Ideas 4/24/2024

UXR is Having an Identity Crisis. Let's Flip the Script Together.

Julie Norvaisas asked survey respondents to describe artwork depicting the current state of UXR. The picture they painted was telling.

Field Reports 4/10/2024

How SiriusXM Drove Product Innovation Through Bottom-Up Research

Research leader Laura Oxenfeld entered SiriusXM in the thick of a major product launch—but soon realized the org needed a plan far beyond the near future.

Ideas 4/5/2024

Insights and Actions: What Can We Do to Change UXR for the Better?

UX research often attracts idealists and dreamers. Jenn Kuhns breaks down how we can turn our greater hopes for the field into a concrete reality.

Field Reports 3/12/2024

How KEEN Built a Continuous Discovery Process That Aligned Product, Design Marketing, Merch, and Insights

With the right approach and an improved research platform through dscout, KEEN unearthed deeper customer understanding than ever before.

Ideas 3/11/2024

Struggling to Prioritize Your Research? This Will Help [+ Template]

When everything is a priority, nothing is a priority. Read on about how to get more done and keep your stakeholders happy.

Ideas 3/6/2024

From Chaos to Clarity: How to Prioritize Your Qualitative Insights

If the post-research, “What do we do next?” question frequently trips you up, it might be time to do some mixed-methods research.

Ideas 2/26/2024

Getting Introspective with Usability Testing: Using dscout Express to Improve dscout Live

Sometimes there’s no better way to test new features than to use the very product itself. Lead Product Designer, Alfo Medeiros, shares his approach.

Ideas 2/23/2024

Hear Me Out: Researchers Need to Be Marketers (and Vice Versa)

The two teams have more in common than you’d think, but learning from their differences can bring both of them better results and buy-in across the organization.

Ideas 2/13/2024

Bring Out the Best Responses from Research Participants with Literary Devices

Use these tactics to re-engage your participants, uncover fresh perspectives, and introduce a new angle to explore during analysis.

Ideas 2/13/2024

Refine Your Recruitment Process for Better Results [+ Screener Template]

Recruiting the highest quality participants can make or break the success of your study. Here are some tips for getting it right the first time.

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