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Real-World GenAI Applications You Can Use in Your Research Today
From designing test studies to strategic foresight and storyboarding, the possibilities of GenAI in your research practice are endless.
From designing test studies to strategic foresight and storyboarding, the possibilities of GenAI in your research practice are endless.
Designers are running quality research and advocating for research. It’s long overdue for us to fully recognize and support their work.
What does it look like to bring Research and Design together in a way that emphasizes collaboration and alignment across departments? Lauren Madura and Claire Ruggiero break it down.
dscout’s VP of UX Julie Norvaisas sits down with Cash App’s Elysa Stein, to discuss tying research insights to the bottom line.
jD Buckley and Julie Norvaisas discuss measuring and tracking the impact of your work—and navigating stakeholder push-back.
Interviews are a popular go-to method—but employing unmoderated surveys more frequently can benefit anyone who conducts research.
This study explores how colorism impacts the AAPI (Asian American and Pacific Islanders) community, and offers tactical solutions for tying ethnographic studies to evaluative product research.
In a complex give and take between product design, UX, and research, Vodafone’s team created a custom scoring process that made every step from discovery to validation ring clear.
GenAI pulls from limited resources—and only knows as much as you tell it. These tips will help you improve its effectiveness for research purposes.
Julie Norvaisas asked survey respondents to describe artwork depicting the current state of UXR. The picture they painted was telling.
Research leader Laura Oxenfeld entered SiriusXM in the thick of a major product launch—but soon realized the org needed a plan far beyond the near future.
UX research often attracts idealists and dreamers. Jenn Kuhns breaks down how we can turn our greater hopes for the field into a concrete reality.
With the right approach and an improved research platform through dscout, KEEN unearthed deeper customer understanding than ever before.
When everything is a priority, nothing is a priority. Read on about how to get more done and keep your stakeholders happy.
If the post-research, “What do we do next?” question frequently trips you up, it might be time to do some mixed-methods research.
Sometimes there’s no better way to test new features than to use the very product itself. Lead Product Designer, Alfo Medeiros, shares his approach.
The two teams have more in common than you’d think, but learning from their differences can bring both of them better results and buy-in across the organization.
Use these tactics to re-engage your participants, uncover fresh perspectives, and introduce a new angle to explore during analysis.
Recruiting the highest quality participants can make or break the success of your study. Here are some tips for getting it right the first time.
Many people misunderstand the best applications for the JTBD framework. These questions will set you on the right path.
User researchers are often unfairly pinned as being sticks in the mud. How can we evolve our roles in the fast-moving world of AI developments?
User research can help us understand and utilize GenAI both effectively and ethically. But GenAI can also provide opportunities for UXR at a pivotal time.
When managing personal finances, you need more than just a checking and savings account. The same concept applies to investing in your company’s research practice.
The researchers we spoke to who have experience in the field of AI sense the enormous potential and pitfalls ahead. Read some of their most astute insights.
What is the current state of UXR, and how will we shape a bright future together? Where will GenAI take us? These ideas (and so. much. more) were all in play at dscout’s in-person conference for Research leaders.
A weekly roundup of interviews, pro tips and original research designed for people who are interested in people