People Nerds

Uncover actionable insights.

For Better Outcomes, Craft User Interview Questions with Care
To Grow as a UX Designer, Start Speaking the Language of Business
Measuring Success When GenAI Products Have Ambiguous Use Cases
Balancing Customer Needs with Business Objectives in Research
AI Fundamentals: How to Build LLM-Enabled Products
Superhero capes in the researcher's wardrobe
Experience design and the creative revolution
Research that Works in the Wild
Co-creation, Mobile Research and Props
A storytelling pioneer in design research
Low-Anxiety Launching
The Selfie Matters
From Traditional Research to Mobile Ethnography
Transforming user insights into business value
Pokémon Go: An AR Lens into Our Inner Kid
Cultural anthropology for entertainment
Google UX researcher Sara Cambridge
Shopalong or remote research?
Scout Messaging 101: The Short and Sweet of it
Changing the world with user research
Qual or Quant? Research isn't either-or anymore
CX leadership: A congruence of heart and habit
Make it Active: On CX Leaders and UX research
Mobile's not eating the world; it’s eating our days
Netflix global head of insights, Adrien Lanusse
A lifelong obsession with patterns and people
Mobile user research and demand characteristics
An interview with Google Living Room researcher Supriya Gokarn
On UX research at start-ups and asking "why"
The how and why of building UX teams from scratch
Starting a research mini-movement at InVision
More than checking the empathy box
More than Remote Interviews: Three Strategies for Mobile Qual Study Design
From Kickstarter to LostArts, Charles Adler’s mission is creative fulfillment
Test. Rinse. Repeat.
Amplifying the individual voice
Heidegger, Ford and the art of sensemaking
From Prime Time to My Time
Mapping the unmapped
The business of memory
What's your motto?
The objects that define us
Technologist, humanist, venture capitalist
The power of story
The hats of the researcher
Product managers are people (nerds) too
All in the family
Why we like what we like
Becoming a better researcher and a better human
Reading the Room
Community/camaraderie for a slash generation
Fighting for Research Integrity
The Art of Really Listening
Can We All Just Get Happy?
Games with Researchers
Power of questions, power of silence
The Princess Problem
Advocating with impact
User research trends we're watching in 2018
Gorillas in our midst: Observation over conversation
Curating Context
ConTEXTual Feeling
Finding the "connective tissue" in human experience
Connecting the Cultural Dots
'Agile Qualitative Research' is not an oxymoron!
dscout Raises $7.5 Million Series B Funding Round
Equity in Learning
People Are Your Data
Enterprise UXR's Ecosystem
Enterprise UXR's Hidden Treasure
Enterprise UXR Unlocks Potential
Enterprise UX Evolves Holistically
Enterprise UX revs its engines
The many challenges of researching gun violence
Are we all Cyborgs?
Announcing dscout Live
Understanding what ails us
Humanity in the Machine Age
Best Practices for Using Contextual Research to Inform Customer Journey Maps
3 Strategies for Maximizing dscout’s Impact on Journey Mapping
How to Align Research with the Jobs to be Done Framework
Why can’t we settle the “is a hot dog a sandwich?” debate?
How the brain decides what to think
Points of Entry
Inside 'Jobs'
Sharing is Essential: Collaborating and Socializing Insights with dscout
Designing Remote Qual Studies To Capture Rich Contextual Data
5 Best Practices for Engaging Your Stakeholders in Research
New dscout Features Make Collaborating with Your Team Easier Than Ever
How to code and tag qualitative data to unlock research insights
Empowering the Electorate
5 Easy Ways to Craft More Impactful Deliverables with dscout
7 Ways dscout Gets You from Questions to Insights Faster
Research Design That Spotlights Highs and Lows of Your App Experience
5 Effective Research Templates for Studying Mobile Apps with dscout
Make Your Research Eye-Opening
Perfect the art of the interview—with the expert interviewer
Inside the Google Empathy Lab
7 Ways to Bring Creativity to Your Research For Better Results
Amplifying User Voice
Co-Lab Continued: Designing a Future for UX (with Ricardo Prada)
Design, Research, and the Bottom Line: Building Products that Deliver Results
Scale Your Research's Impact With Data Vizualization
Scrappy is Subjective: Quality, Speed, and Impactful UX Research
How to Work Together While We're Apart (With Google's UX Community + Culture team)
Impactful UX: Business Essentials for Researchers and Designers
Take Any Research Remote: How to Get Rich Data Virtually
Winning Hearts and Budget for Qual Research (in Quant-Minded Orgs)
How UX Can (and Should) Humanize Machine Learning
How to Democratize Your User Research Practice (Even Now)
Mixed Methods for Modern Orgs
Researching Gen Z: Design for Your Future Users
Researching Hard-to-Reach Participants with The North Face
Survey Design Basics for Qual-First UXRs
Doing Evidence-based Analysis: Applying Grounded Theory Methods to Your Research
UX Research That Serves Communities
How Teams at Facebook and Github Scale Insights with Rolling Research
4 Key Design Principles for Gender-Identity Inclusion
Scout Selection 101: How to Find Your Best-Fit Participants
Panel: How to Start (and Grow!) Your Career in User Research
A 4-Step Framework for Maximizing your Generative Research Interviews
From Out There to In Here: Turning the UX Lens Inward
From Equity to the Metaverse: The Future of Experience Design
From Presentation to Participation: Shifting the Role of Stakeholders
From Access to Engagement: Democratization Without Dilution
From Hedging to Building: Creating a Recession-Proof Practice
From Lane to Pool: Expanding Cross-Team Collaboration on Experience Teams
From Guessing to Informing: How Qualitative UX Can Shape the Future of AI
Disrupting Generative AI Products with Just-In-Time Consumer Insights
Aligning the Potential of AI with the Humanism of UX
From Collecting to Connecting: Interoperability, Openness, and Research Ops
UXR Landscape Discussion and Q&A with Julie Norvaisas
3 Keys to Building a Flexible Research Practice in Turbulent Times
How KEEN Uses Insights to Build Deeper Connections with Customers
Co-Lab Conversations: Flexible Research, ROI, Team Structures, and Doing it Right
Co-Lab Continued 2023: GenAI Panel + Q&A
From Post-it Notes to Balance Sheets + Doing it Right, Doing it Well
Levers for Flexibility + The Anatomy of a Team
GenAI at Dscout
UX in the Age of AI
How Duolingo UXRs Support AI Product Development
Navigating New (GenAI)
GenAI: LLM vs. NLP
Removing the Rose-Tinted Glasses of GenAI
2023 Product Open House: Where is Dscout heading?
All About AI: Perspectives From UXR Leaders
How SiriusXM Uses UX Research to Drive Product Innovation
Dscout’s Spring 2024 Product Update
Turning AI Possibilities into UX Realities
Championing the ROI of UX Research
How Vodafone Ties Research Initiatives to Business Goals
Using Research to Build a Climate-Smart Food Culture
After the Readout: Ensure Your Research Drives Action
Dscout’s Summer 2024 Product Update
Empowering Diverse Talent in UX: Insights from Black UX Labs
Why Dscout? Stories from those “Who Made the Move”
Research, Design, Repeat: How Vivid Seats' Continuous Discovery Drives Business Growth
Co-Lab Continued: Decoding AI Fundamentals (with Kevin Johnson)
Co-Lab Continued: Building Ebb
Co-Lab Continued: Our Core Product Needs a Redesign (with Eniola Abioye)
Co-Lab Continued: Reflections on Power, Priorities, and Perspective (with Malia Nagle)
Co-Lab Continued: Taking the Reins (with Nicole Bacchus)
Co-Lab Continued: Do You Like My Hats? (with Andy Warr)
Co-Lab Continued: Meet Me at the Seat (with Mina Jonsson)
Co-Lab Continued: Copilot, Coach, Constructs, Oh My! (with Kevin Newton)
Co-Lab Continued: Who Cares About Your Methods? (with Sal Becerra)
Co-Lab Continued: Researchers Aren't Asking Good Questions (with Dr. Nikki Smith)
Co-Lab Continued: We are the Catalysts (with John Garvie)
Co-Lab Continued: No, a Research Repository Will Not Solve All Your Problems (with Meg Cain)
Co-Lab Continued: Owning Business Success (with Judd Antin)
Co-Lab Continued: Keynote Q&A Session
Co-Lab Continued: Breaking Boundaries and Expanding Influence Q&A Session
Co-Lab Continued: AI & UX: Redefining the Landscape Q&A Session
Co-Lab Continued: Dscout Product Update + 2025 Vision (with Zack Hanz and Jonathan Fairman)
Co-Lab Continued: Owning Leadership Possibilities (with Julie Norvaisas)
Co-Lab Continued: Owning Our Power (with Sara Wachter-Boettcher)
Video Shareouts 101: Utilizing the Playlist Builder and Editor
Building Critical Thinking Skills for AI-Driven Research
Maximize What Matters: A UX Designer's Playbook for Business Impact
Sample Study Design: Generating Robust, Relevant Persona Data
Translating Your Stakeholders' Questions into Research Questions
How to Design a Media-Rich User Research Survey
Sample Study Designs: Concept Testing Three Ways
3 Approaches to Studying the Omnichannel User Experience
Build Empathy with our Guide to User Personas
Your Guide to Impactful Digital Product Testing
Your Guide to Mapping the User Journey
A Comprehensive Guide to Remote User Research
12 Innovative Ways Companies do Impactful Research with Dscout
Plotting an Accurate and Impactful User Journey
Needle-Moving Product Feedback: A Sample Study Design
Sample Strategically: How to (Quickly) Find Your Best-Fit Participants
How (and Why) To Try the Collaging Method
Your 3-Part Guide to User Research Project Management
Start, Grow, Lead: A Guide to Navigating Your User Research Career
Moves to Modern Research: A Maturity Model for UXR
User Research Presentation Templates (For Google Slides + Keynote)
The Complete Guide to Generative UX Research
A Buyer's Guide to Experience Research Platforms
An Everything-You-Need-To-Know Guide to Running an Impactful Diary Study.
Guide: How to Conduct Effective Mixed Methods Research
Report: How Project Timelines Shape the Modern User Research Practice
Guide: Using the IMPACTS Framework to Ensure Your Work is Utilized
Inventories: A Fast, Flexible Research Framework for Capturing Contextual Data
Comparing Concepts: Two Study Designs for More Nuanced Feedback
Part Availability 101: Automatic vs. Manual Missions
Over-Reliant, Absent, Misaligned: Troubleshooting Researcher-Stakeholder Relationships
Usability Test Checklist
Give This Usability Quant Testing Template a Try
UXR Competitive Analysis Template
Project Prep and Proposal Template
Question Gathering Workshop Template
Your Guide to Setting Up a Customer Satisfaction Practice
Ideation Workshop Template
User Research Hackathon Template
User Research Budget Template
Monthly UXR Newsletter Template
Getting Started in a User Research Role [Guide + Checklist]
Build and Scale a Dynamic User Research Team
Your Guide to Cross-Team Collaboration
Storytelling for User Research Presentations
How to Approach Studies on GenAI
Remote Research Crash Course
Usability Testing for First-Timers
The People Nerds Guide to Usability
Your Guide to Unmoderated Shopping and Retail Research
Guide: Convert Usability Testing into Clear Action Items
Quality Participant Screener Survey
The Usability Testing Guide for UX Designers
UX Research Prioritization Template
Advocate for an Exploratory Research Budget in 6 Steps
Thinking Outside the Box: SiriusXM's Success with the Creative Matrix Method
5 Ways KEEN Used dscout to Forecast and Develop Seasonal Apparel
10 Tips for Implementing Continuous Discovery Research
What’s the ROI of Research?
Guide: How to Conduct an Effective Card Sort for UX Designers
How to Maximize the Impact of Your Research Through Relationship Building
15 Tips for Navigating GenAI as a UXR
8 Ways Vodafone Amplifies Research Impact with Dscout
9 Ways to Champion the ROI of Your Research
7 Easy Tips to Create Research Storyboards with GenAI
9 Ways to Champion the ROI of Your Research
How to Drive Action Before and After You Conduct Research
The CHANGE Canvas
7 Easy Tips to Create Research Storyboards with GenAI
Improve Your Designs: 10 Pro Tips for Quality Survey Responses
A Brief Guide to Moving From Academic Research to User Experience Research
A 5 Step Framework for Building Better Personas
A FOMO-Fighting Recap of our Favorite 2019 UXR Events
A Practical Synthesis Strategy for Busy UXRs
The UX Sense of Service
Stop Lights and Rainbow Charts: Two Engaging Templates for Qual Research Reports
9 User Research Hacks for your Next Resource-Limited Project
The Best UX Resources For Researchers and Designers (Updated for 2020)
How to Set Up a User Research Framework (And Why Your Team Needs One)
What We Celebrate (and Need to Talk About) When We Celebrate Black History Month
How We Empathize in UX Matters
Use These "Pre-Recruiting" Rituals to Pick the Right Participants Every Time
How to Write (Better) Survey Questions: Systems for Collecting Clean and Meaningful Data
Rolling Research: Your Key to Creating a Culture that Incorporates User Insights
Gen Z, Identity, and Brand: How the “Digital Native” Generation is Designing Itself
10 Exciting (and Underutilized) Strategies for Remote, Unmoderated Research
Remote Research: 7 Experts' Advice for Methods, Management, and Mechanics
10 Cognitive Biases Anyone Doing UX Research Should Know
Qual Research at the Speed and Scale Innovation Demands (New dscout Releases)
The COVID-19 Diaries: A Portrait of American Life Through Pandemic
A Researcher's Guide to Mental Models (And How to Use Them Wisely)
Work More Effectively with These 9 “Difficult Participant” Personality Types
How to Run an Engaging Remote Workshop: Tips for Stress-Free Collaboration
How to Listen To (and Learn From) Your Body
COVID-19 Diaries Part II: How We Cope
How to be a Teacher—Not an Oracle
Hybrid Research: The "Just Right" Mix of Generative and Evaluative Insights
Writing Next-Level Surveys: How to Get "Story Data" from Static Questions
At the Intersection of Tech and Commerce
11 Ways to Keep Research Top-of-Mind For Your Team
The COVID Diaries Part III: The Products of COVID
4 Essential Business Strategies Every UX Practitioner Should Know
3 Stakeholder Negotiation Tactics for UX Researchers
How to Level Up Your User Research Career
How to Do Compassionate Research — Even When It’s Tough
9 Golden Rules for Cultivating Community on UX Teams
How to Find the Bears in Your Forest
4 Thoughtful Principles for Service-Minded UXR
Use These "Quick Quant" Research Methods to Back Up Your Qual Findings
Discovering the Art of Creative Rebellion
How to Transition from Full-time User Researcher to Freelancer
Why (and How) to Pay Attention to Accessibility in Design
Good Design is Cross-Cultural
UX Research: A Practice or a Science?
Not Sure Which User Research Methodology To Use? Start Here.
How to Conduct a Competitive Audit: A Quick-Turnaround Research Activity
A/B Testing for User Researchers: A Low-Lift Way to Answer Quick Product Questions
How We Can Tell Better Stories
User Research Retrospectives: Your Key to Running Smoother Studies
Use This 10-Principle Framework to Assess Your Research Interviews (Template Included)
9 Pillars of a Successful Research Democratization
Prove the Value of Your UX Research Insights with a Benchmarking Study
How to Redesign for Justice
3 Focus Group Alternatives To Garner Rich, Qual Insights
5 Tips to Increase the Impact of Your UX Surveys from Lauren Isaacson
Your Research Project Roadmap: Essential Steps for Ensuring for a Thorough Study
Upskill with People Nerds: A Resource for Any Research Roadblock
5 Key Tactics for Productive Remote Research Collaboration
Asking Six Million Users and Grading on a Curve
How We (Re)Define “Having It All”
Turning to Anecdotes as Allies
A Start-to-Finish Guide to User Research Project Management
How to Design for the Margins
How to Process User Research Requests (With a Free Project Intake Form Template)
Advice from 6 Research Leaders on Hiring and Evaluating UX Candidates
Defense Against Harmful Patterns
Building a More Inclusive & Equitable Research Practice with Zeus Jones
How to Build Infographics for Compelling Research Reports (with Template)
Getting Started with Grounded Theory: A Quick Primer
Try These Tactics When Working With Unengaged Research Participants
Effective Remote Project Management for Experience Researchers: Three Tactics for Impact (& Sanity)
Using Design Thinking to Increase Diversity and Inclusion in User Experience
How to Build a User Research Proposal (And Why They're Worthwhile)
Why Don't We Talk About UX Debt?
A Comprehensive Guide to Accessible User Research: Part 1 – Project Planning
Every Space is Political
A Comprehensive Guide to Accessible User Research: Part 2 – Recruitment and Preparation
20 "Non-Research" Skills All User Researchers Should Develop
Expand Your Idea of the Perfect Candidate: Why Diversity in Culture and Experience Matters
A Comprehensive Guide to Accessible User Research: Part 3 – Conducting and Reporting
A Proposal for Unpacking Human-Centered Roles
Beyond the 1:1 Interview: Involved, Engaged Remote Moderated Research
What Research Looks Like Now
Managing Research Timeline Expectations: When Scrappy Turns Crappy
Who We Design For
The Key to Successful Usability Testing: Don't Just Listen To Users, Observe Them
The Key to Avoiding Career Stagnancy in a User Research Role
How to Prep for (and Nail) a UXR Job Interview
Connecting People with Policy
5 Experts Offer Strategies for Ethical Participant Management
The Human-Centered Philosophy That Transcends
How to Help Your Stakeholders Better Connect with Users
7 Lessons Learned From Mentoring New UXRs
At Capacity? Consider How Your Colleagues Can Help
How to Start a User Research Review Practice (And Why Your Team Should)
Comparative Usability Testing: A Key Method for Actionable Design Feedback
The Art (and Importance) of Building Rapport
6 Pillars of Effective Researcher-Stakeholder Relationships
8 Collaborative (and Fun) Ways to Communicate Insights Remotely
How to Design for a Global Audience